Vertical 'wow' mobile-content Kutingg launches first-ever "AI" generated crime-thriller 'Kaal Nagri' created by star Chetan Hansraj and new super-shows featuring Divya Agarwal, Kangana Sharma, Zuber Khan, Sana Sultan by Chaitanya Padukone

"Kar lo cutting-edge wala mast-manorajan, apni mutthi mein-- with Vertical' innovative, sensational mobile-content 'Kutingg'"! It's the new mantra for digital thumb-scrolling, personal yet engaging, immersive content. Which is backed by the visionary, trend-setting ALTT (Balaji) and Balaji Telefilms ---- headed by the one-and-only visionary Empress of Entertainment !!

When powerful performances, bold ideas, and a fresh format come together, magic is bound to happen. That’s exactly what Kutingg, the new vertical content segment, is set to deliver. Featuring five gripping shows led by popular stars Divya Agarwal, Chetan Hansraj, Kangana Sharma, Zuber Khan, and Sana Sultan, model-actress Honey Bhalla (in Pati Patni aur Robot), Kutingg is making its impactful mark in India’s digital entertainment space with stories that are sharp, fast-paced, and deeply relatable. It brings together a stellar lineup of actors and creators to launch a dynamic slate of original shows tailored for India’s on-the-move audience.

Prolific popular tall, handsome star-actor Chetan Hansraj, known for his powerful on-screen presence and versatile performances, steps into the role of "AI" creator and story-screen-play writer for Kaal Nagri, India’s first-ever AI-generated web series. The super-talented Chetan will be enacting the deadly AI-generated deadly smart detective character Vikram Suri.

Set in a crumbling city plagued by secrets and cyber conspiracies, the story follows Detective Vikram Suri and journalist Ananya Roy. “Kaal Nagri is a fresh, innovative story that blends technology with gripping drama. I’m thrilled to share this new experience with viewers on Kutingg. The revolutionary spectacular "AI" format gave us creative freedom to experiment in unconventional ways we usually don’t.”, explains Chetan, who also heads the AI and VFX.. Interestingly, star-actor Chetan has 'not' faced the camera in "AI" thriller 'Kaal Nagri' ..

Sensational Sana Sultan, known for her viral music videos and Bigg Boss OTT stint, takes the plunge into full-time acting with Aashiq Arabpati, where she plays the spirited and layered Reena. Sana shared, “Reena is a layered and relatable character. I’m excited to bring her story to life and connect with the audience in this new chapter of my career. It’s exciting to debut in acting on a new vertical content segment—Kutingg—that’s built for today’s viewer.”

Glam-beauty Divya Agarwal headlines Ikke Pe Ikka--Ek Khel, a twisted emotional thriller and Kutingg’s first vertical format show. Divya shared, "I enjoy playing characters with layers—Mamta is emotional yet unpredictable, kind but tough when needed. This role keeps me on my toes and the audience guessing. The vertical format on Kutingg offers an intensity and intimacy that really amplifies Mamta’s journey.”

In Money Hai Toh Honey Hai, dashing Zuber Khan leads a sharp tale of ambition and twists. Talking about the show, Zuber said, “My connection with the makers is quite old, as I have worked with them on a show previously. I think as the entertainment world evolutioned, I also evolved with them, first shows, then series with ALTT, and now I'm here with them on Kutingg. What were did for TV and series, now we're doing it here on Kutingg, but within a certain timeframe, it's a refreshing platform and I'm enjoying it as an actor. I believe if the actor enjoys doing something, then the viewer also certainly enjoys it."

Vivacious Kangana Sharma, known for her vibrant performances, joins the Kutingg lineup with an upcoming (untitled as yet) show filled with drama and heart. “Stories today need to be quick and catchy — and Kutingg delivers just that. I'm glad to be part of a platform that speaks the language of now,” she said.

Commenting on the launch, Nitin Burman, Group Chief Revenue Officer (CRO), Balaji Telefilms Ltd, said, “We’ve always been at the forefront of path-breaking innovation, and with ‘Kutingg’, we’re introducing a new storytelling format that offers an intimate and engaging viewer experience. This mobile-first, vertical format is designed to meet the evolving viewing habits of today’s millions of viewers. Kutingg breaks traditional screen boundaries and represents the future of content—snackable, striking, and personal. Our vision with Kutingg is to redefine how brief, compelling stories, micro-dramas, and gripping shows are consumed, offering an immersive, flexible viewing experience. That aligns with the fast-paced, on-the-go lifestyles of young India. We’re proud to be pioneers in leading this change," insists Nitin Burman..

With short-format storytelling gaining massive popularity, Kutingg is all set to become your go-to mobile-digital platform for instant vertical drama, thrills, romance, and emotion. Whether you're between meetings, on your lunch break, or a tea-break, or winding down for the day, Kutingg offers something new short and slick, every time you scroll with a thumbs-up or thumbs-swipe

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