WWI Fashion Students Blend Tradition & Innovation at BTFW 2024

Whistling Woods International’s (WWI) School of Fashion & Costume Design presented Aiyanna Reimagined: Couture Evolution, a breathtaking showcase of creativity and craftsmanship, at Bombay Times Fashion Week 2024. The evening was even more memorable when Mr. Subhash Ghai, Founder & Chairman of WWI, joined actor and alumnus Pavail Gulati on the runway, lending prestige and significance to the occasion. The event celebrated WWI’s emerging designers' talent and innovation while contributing to a meaningful cause through the school’s CSR initiatives.

Fashion Film Unveils WWI Students' Creative Process & Designs

The evening commenced with a fashion film showcasing the collection’s inspiration and creative process. The WWI fashion students' ability to create such impactful visuals is a testament to their filmmaking background and prowess, which set them apart and gave them a distinct advantage in presenting their creations.

Acclaimed actor and WWI alumnus Pavail Gulati took center stage as the showstopper, bringing elegance and charisma to the collection. His presence elevated the showcase, embodying the sophistication and modernity that defined the evening’s theme. The show-stopping garment, a standout creation from the collection, will be auctioned, with the proceeds directed towards Organ India, reinforcing WWI’s commitment to social responsibility through fashion.

Meghna Ghai Puri, President, of WWI shared, “At WWI, we empower our students to push boundaries and challenge conventions. This year’s showcase was a powerful demonstration of their ability to merge traditional techniques with modern innovation. What makes it even more meaningful is that through our CSR initiative, the event will contribute to a greater cause, using fashion as a platform for social impact.”

The collection featured Couture Women’s Evening Wear, with exquisite, high-fashion pieces that shimmered with every movement, embodying timeless elegance and contemporary sparkle. Additionally, the Men’s Indian-Inspired Festive Wear collection drew from India’s rich textile heritage, blending tradition with bold, contemporary designs that celebrated the diversity and cultural richness of Indian fashion.

Jewellyn Alvares, HOD, WWI School of Fashion & Costume Design, expressed pride in the students’ work, stating, “The creativity and passion that our students brought to the runway is a true reflection of their dedication to the craft. Students have used new techniques in developing innovative silhouettes and structures, and Aiyanna Reimagined: Couture Evolution is a testament to the talent we nurture at Whistling Woods International.”

Reflecting on his role, Pavail Gulati shared, “Walking the runway for my alma mater was a special experience, and this showcase was truly remarkable. The creativity, craftsmanship, and vision of the students were exceptional, and I’m honored to have been part of it. Knowing that the proceeds from the auction will go towards a meaningful cause makes this event even more impactful.”

The event was a resounding success, showcasing the talent, innovation, and vision of WWI’s future fashion leaders. It was attended by several esteemed guests from the fashion industry, including representatives from brands such as Raymond, Westside, Spykar, Purple Style Labs, AZA, and Style Union, along with costume designers and fashion journalists, among others. Aiyanna Reimagined: Couture Evolution not only highlighted the potential of these emerging designers but also underscored WWI’s commitment to making a difference through fashion and philanthropy.