Yash Chopra Foundation (YCF), the philanthropic arm of Yash Raj Films, has launched the YCF Saathi App, an easy-to-access digital tool for 'associates' as part of its holistic livelihood support initiative. YCF partners are those who are registered members of the Hindi Film Federation.
Launched Sathi card to provide benefits
Aditya Chopra, Chairman, and MD of leading Indian studio Yash Raj Films (YRF), had launched the Sathi Card to provide benefits including health insurance, school fee allowance, and food ration among other benefits to the daily wage earners of the industry and their families. YCF also helped Hindi film crews get free vaccination during COVID-19. Till now, YCF has helped more than 15000 people from the Hindi film fraternity.
‘YCF Sathi App’ is launched under this initiative
Now, under the new Sathi initiative, the company has launched 'YCF Sathi App' to expand its reach and support to its beneficiaries. As part of its 2024 action plan, the Partner Program will benefit over 1500 new workers!
The person who is a beneficiary of this program
Film employee and beneficiary of the program Shamim Bano Sameer Shaikh said, “In June I faced a tragic accident which left me confined to a wheelchair. This was an unexpected and challenging phase of my life. YCF Health Card is no less than a lifeline. I am grateful to YCF for the Sathi Program initiative."
This partner program is more than just a health card
The Partner Program also provides mentorship for those looking for better work opportunities. Yash Chopra Foundation aims to provide minimum basic support to its beneficiaries through the 'Sathi Programme'. The application form, which will assist more people in 2024, will be released for public application on 1 February 2024 and will remain open till 20 February.
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