Everyone Knows Everything, Says Sachin Suresh Gurav

Jyothi Venkatesh

Talking about film publicity and designs, Marathi movie publicity designer Sachin Suresh Gurav says, “Today, during the social media, the first look of the movie on one click is seen in every corner of the world. People are free to decide whether to see that movie with that same look. For the shoot of the film, the team of 200 creative people plays for two to three months.. Before that the writer's director for several months. Millions of people's hard work and creator's investment! By watching 'First Look', the audience decides in a second whether to see the film or not. First Impression Is the Last Impression! You will be aware of how responsible and responsible for making this first impression. Some people do not feel that way. Today everybody has a camera on the mobile so everyone thinks that you are the photographer himself. Nowadays, due to the social media, everybody seems to understand the arts, but in the short term it is time for everyone to understand that everything is going to happen.

Presently, there are a lot of amateur producers in the Marathi film industry, not professional. Whether they want to make a film as an attraction of glamor or somebody is provoked 'If you are making a film then what you are doing?’ The makers do not know about the film making, but they have decided to make a super hit blockbuster movie. They are the creators of those super hit films from Muhurat. 'The only one wants to use a color. So Saheb wants to change the designs of Sidehero to change his wish ... many times he becomes the subject of the ego. Ego does not seem to have anything wrong with them. If you use a color in the design, then you have some ideas. Each color has its own meaning for each shade, an emotion, energy, and a mood! As a wave, we do not use any color or shade.

Who should take such important work from 'First Look' or 'Film Publicity'? Nowadays, the Gallgli computer institute turns out to be ... In a couple months of studying Photoshop, the artist (artists) understand the hundreds of children in the market (in which these children are not mistaken, they have shown the dream to the institute because they have access to the institute ...) and they are at a lower cost or Sometimes it works but freely. You only know about our 'free and nutritious' mentality. As we grow weeds in a good crop, this is done by Photoshop Designers who are ready for this two months. The farmer removes weeds or cuts the crop and brings it home. Which farmer has weighed the weeds home? And if he did, what would he say? Even if the housewife wants to bring simple sabji in the mandai, it brings a lot of vegetables by bargaining, no one is offered the freezing of the wormwood, but why does the filmmakers still be doing it?

“My grandfather Janardan Yashwant Gurav (Janardhan Bavdekar) was named Assistant Art Director with Prabhat Film Company, along with Damle Fattelal, who worked with Bhavji Pendharkar. Such a mate grew up in the culture Because of that, the art field was liked. It was just like that. Good work to do He came to Mumbai in the year 1999 with the academic education of Kolhapur. Worked in some places as a graphic designer. But I did not get it. It was only cinema in mind! My first mentor in Publicity Design, Reva Sawant Ramuji came to know only when he worked as an assistant. What I am doing today is due to Ram Gopal Varma! Those people gave the opportunity to show faith! So I was working as assistant art director along with production designer Aparna Sood, I was a ninth boy ... When many front people were in front of me, they recognized the art of me and they gave me responsibility for the publicity of their dream project 'Nishan'. Amitabh Bachchan Lead Roll! I am shocked! But Ramuji never told me that I want it as well, as desired. Once I give a brief that they should give freedom. That's important. Today, almost all the people working well in the Hindi film industry are prepared by Ramuji.

When working with Ramuji, the movie was made on 'Film Format'. Because of the film Roll Chi cost too much footage was not wasted. Even after they were expensive, I did not know what shoot was printed from the lab. That is why it takes precision in the work. Initially, learning in this method resulted in finishing my work. Now, what is shot due to digital media is seen on the screen right away. So many people do not have the seriousness of the work. I do not say this to show anyone's mistake or how heavy I am.

When I went back to Ramuji to work as an assistant director during the movie 'Ram Gopal Varma Ki Fire', he said, why do you want to be an assistant? I said I want to be a director! He said that which takes me about two hours to tell you, you tell me in a poster ... It is the direction that. You do the same thing! I have reached this place today because of Ramuji.The reason for the Marathi film came through my friend Sunil Gujjar, he introduced Sunil Bhosale. Sunil got many Marathi films due to his work. Sahara, K Serra Sera, UTV, Reliance, Adlabs, Balaji, Phantom, Viacom, Special Films, Fox Star Studios, Eros, Essel Vision, Zee Studios, along with the famous productions of Marathi, have learned a great deal. Distributors who are sitting in the building of Najjh are also sending the posters of the movie to the audience! He has learned a lot from some Visionary Producers and Directors (Sirius Makers). I do not see who the producer is working on ... that the film is big or small. In my head, only the film should be properly repregnated.

For Fifteen consecutive years only, we are working on the publicity of the film. I got the number of Hindi, Marathi, regional movies that were published in the public now at 125 plus and I have come to see some dreams from Kolhapur. Who had no contact with. Many people have doused the money. The initial period was that of a forest. What does God do where we do not miss the exile? But never 'did not work' to work.Most of the time, the creators give me work and ask each other to design and design. It's expensive, they justify themselves as cheap. I want to take basic work from me and then give me the money so that I can take my ideas from others. I do not pay the money but I do not even give credit. And they do not get a 100% result they want. What was achieved? I do not feel bad about not getting the job, but this tendency is bad. These people sometimes met at a party or premiere that then they looked down and looked down.

People spend money on their own lifestyle, but they spend unnecessary while spending on the presentation of crores of crores of cinema. Anybody can work as they are getting cheap, so people do not care about it and keep their hands on their heads. My grandfather used to say 'dear one once, cheer up again and again!' Sometimes a director comes in a poster of five Hollywood movies and brings a referer that I want a type of poster. I tell you, if you make a movie original, then you want to copy the poster? You do not have to do the original. Many people find out. Some want it as well. What then? He tells them that there is no work on my head to do this work so you can take it from someone else. Now it is even if I do not do anything but someone else is going to do it! Then why should not we? Money gets money without causing trouble ... because it is that people themselves get used to it!!

Most of your producers feel the risk to do something new or different. So the same stars are cast in the same type of roles. It means that they also feel suspicious about their acting ability and the audience will not accept them in a different way. If you do not take a star, you will not get satellite rights. Theatrical collection will not be there ... what exactly the maths is. The creators say that we want to remake a Malayalam movie. We have identified this starcast as the top technicians, so project blockbuster will happen. Everyone wants to go to such a dirty and safe way. Who is the star in 'Sairat'? But the people of the film literally took on the head. Ventilators and sirats are two excellent examples of casting. It's believed to work more than being a risk, and the creator that supports it. People like this, then do not get 'project' through 'mentality' and 'cinema' is not. There will not be any good artwork in which there are only thoughts which are absurd. Presently, who is not making the film, everyone is planning the project. The project is just a matter of profit. There is no relation between project and art. Only money should be paid!

There is no reward for the technical work, but it is not an award and an award. Producers do not pay proper honor and people do not get appraisal. All artists think that once they do not get the money, they should get the prepressions. When a heroine does not wear ten thousand dresses, then the creator will immediately give her fifty thousand dresses (though there is no demand for script) to honor her, but offer artificial tributes to the art, costume, editor. Not worth the honor . It does not get in that time .. It is a very long time to get reassembly! People are not interested in what someone has done, only those who are interested in hero Heroine. It is also a bad idea that even those who make the film here are of the same view.

When making a film as producer or director, all teams should work together. The movie like 'Bahubali' is a good example of teamwork. The mentality should be changed whether it is art, costume or whatever department is always considered to be secondary. Each department of the film is equally important. Even if there is a decrease, the whole movie is fake. When looking at Ashutosh Gowarikar's 'Lagaan' make-up, I realized that Lagaan is a great film. It gives everybody the same space. I do not know how much I feel and how much you feel. When you choose the head of a department, it will be done by looking at his work ... then do not give him freedom. When you believe in his work, I'm experiencing that, rather than giving him freedom, he is working more responsibly.

The most recent example of how the cinema department's indifference towards the whole of the case was a prize for advertising concept in the Maharashtra government's film awards. He got me for 'Pangira' (year 2010). Now the government has stopped giving this award for two years. The reason for this is that we do not have examiners to examine this section. Maharashtra has many progressive people, thinkers, like this, in which we are proud of the pride of 'artists of Maharashtra'! In the same Maharashtra, the examiner for the examination of a section of art Director of the Directorate of Cultural Affairs, Maharashtra State. Speaking to Sanjay Krishna Patil It is expected that they will fix something on it.

New children should come in publicity design. The fun comes from competition. The children coming out of the Art College come as Assistants. Seeing the makers' approaches, they are not interested in this work. Not all creators are like this. I have met many great creators. It is necessary to 'justify' many times for good work. Now they have great opportunities for people who want to work in this area. Today social media is the biggest achievement. Post by poster to your wall. People share it themselves They reach to the right people. But the recent mentality is wrong, it is very quick, popularity and money need to be slashed. If at the beginning of my career there was such a simple platform ... no!

Currently, Marathi films are made upwards of 100 annually. You know about fifteen movies in it and only three to four movies run on the box office. Where do the rest of the films go? The producers of these missing films do not think of the money of publicity and marketing while planning movies. After making the whole movie, the creators do not have the money when they come to us. It is also important to make the cinema as much as it is important to reach people. This topic should be taken seriously by deciding the budget.

There was no such experience in Hindi. The people I met in Hindi were professional. Occasionally professionalism is not felt in Marathi. Then you will say that you do not work in Hindi. Hindi is also doing it. But Marathi cinema is like working for home! Your language .. Your soil! If someone has done a bad poster of Hindi cinema, it does not feel so bad, but it was irritated that I saw the bad thing in Marathi cinema. It is often the same 'Hero' in your Marathi cinema. This is a very good thing. Many of the best films that make sense are made to you. It is only necessary that they reach the people properly .. In terms of quality of quality, we have never followed Bengali, Malayalam cinemas.

You have two types of cinema: one award winning cinema and a commercial cinema. Cinema is basically a commercial art form (Cinema is just a movie; it does not have any art and commercial significance). It is originally designed to be seen by people. I enjoy working with a poster of award winning movies. Work gets satisfaction. But if I say my personal support, then it is a commercial film forever. Art film but commercial pursuit is the only way to reach people. The End of the Day Creator Must Live. It does not have much to do with an Intellectual chat while sitting in the rest. When a producer comes to us for publicity, we want him to charge his money. It will make the next movie if it gets the money. Cinemax becomes better, only if we get good work? The number of makers who make the first movie is very much ... they do not listen to the makers we say a few things. Because they came in all. You know that They are not ready to even listen to it.

I am part of a movie and just listen to me just to say something. (That's why every department says!) Whether you are part of the implant or not. I got a message right from the poster I posted. If the movie is properly present then there is no use. The mood of the film is exactly the same as that it should be communicated. There is nothing else. My money is about to get me. Is not it what cinema is going on .. What difference does it make to me? Why waste time to understand the creator? Do not you guys goodie ... You are a clever father! I do not know. It is important for me whether you (producer or director) feel that what is not important for me is the audience. He should be attracted. Then they should come to theater.

Here the producer or the director is more interested in the size of the logo or the name of the logo than the poster's concept. Whether you make a movie well or not, your name will not get bigger automatically. People working with the cinema automatically grow up. When 'Bahubali' became a super hit, did you hide the name of Rajamoula? People have searched the names of artists who have worked for very small visuals.

It is natural for all to become disturbed by the arrival of all the people and doing good work in this period of time. Patience! My favorite word is: Nothing happens without it. Magic does not happen. My motivation is to continue to work honestly ... one day it will get good results! Lastly, the work does not hide good work. Patience! Let's take a lot of time. Only thanks to the producers who have worked for the director so far I have been able to work”, signs off Sachin Suresh Gurav.

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