Flipkart’s Shopsy launches a brand new TVC campaign with Sara Ali Khan

Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens only on Shopsy’ highlighting its value proposition as a hyper value platform with unbelievably low prices that warrant unexpected reactions depicted through its tagline ‘Shopsy pe prices aise lage free jaise’ - Jyothi Venkatesh

The campaign aims to reach the masses specifically in Tier 2 and beyond cities across the country.

Built on deep and extensive consumer insights, Shopsy unveiled this campaign to bolster its position as a value-driven shopping destination for all seasons and occasions.

Created by Tilt Brand Solutions Private Limited, the campaign features two ad films that are based on the reality of the current market where customers are so accustomed to high prices that they are taken by surprise when they receive high value products at incredibly low prices.

The two specially curated ad films are aligned keeping in mind Shopsy’s key value propositions - affordability and convenience. In the first one, we witness Sara Ali Khan’s encounter with a delivery person who refuses to accept extra money for an item worth 5 rupees.

Sara is awestruck by the price and her excitement soon turns into a dilemma as she cannot fathom the item being priced at rupees 5! The film closes with the delivery person slipping in the change under her door slot.

In the second film, we see a woman, played by Ayesha Raza Mishra, standing in the queue, when a girl, enacted by Sara Ali Khan, approaches towards her and requests the woman to hold her bag for a moment.

It then suddenly turns into a conversation when the woman compliments the bag after which the girl offers to give her bag to the woman.

The girl immediately empties her bag and gives it to the woman educating her about the unique offers and wide range of choices available on Shopsy.

Commenting on the launch, Sara Ali Khan said “I am thrilled to be a part of this campaign for Shopsy by Flipkart. I personally love to shop and can relate to the excitement of getting a good value deal.

The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.

The quirky concept of the TVC fits very well with my personality and it was super fun to share the screen with Ayesha Raza.”

Have a look at the Campaign Videos