GONUTS AND FERNS N PETALS COLLABORATE FOR FATHER’S DAY CAMPAIGN ‘NOT A SUPERHERO’

Jyothi Venkatesh

GoNuts, a Mumbai based start-up that connects fans to their favorite celebrities has collaborated with Ferns N Petals for a Father’s Day campaign ‘Not a Superhero’. The campaign celebrates a father's love for his children without putting any pressure of being stereotypically strong, powerful and a winner but for “being real’. The campaign endeavors to thank the fathers for all things that usually go unnoticed. On this Father’s Day, this campaign will showcase a social media interview interspersed with music, hosted by Shibani Kashyap with musician Pallash Sen of Euphoria band fame, Live on Shibani’s Instagram handle.The event will be showcased on 20^th June 2020, Saturday at 6.30 pm. The half hour show will also feature personalized songs/ dedications for people who are FP audience/potential customers.

Joji George, Co-Founder, GoNuts says, “We are extremely happy to announce our first ever collaboration. Fathers have always been stereotyped and the new age Dad is all about breaking the mould of being a superhero. The idea of ‘Not a Superhero’ is to celebrate the dad of today who is empathetic, sensitive, helps the lady of the house and is deeply involved with the routine of his kid’s activities. On this Father’s day we extend the show hosted by Shibani Kashyap and Pallash, who are on the platform to make the day special by allowing users to create memories.

Manish Saini COO, eCommerce, Ferns N Petals says, “With ‘Not a Superhero’ campaign we strive to create a new ecosystem with active collaborations and technological interventions in the gifting space. We want to highlight the special bond between a father and his child which, is a relationship that resonates across audiences. Today’s consumers are digital natives and we wanted to increasingly use this medium to engage with our audiences.

Shibani Kashyap, star musician says, “It is my pleasure to be a part of ‘Not a Superhero’ campaign which focuses on new-age dads while addressing the fathers who are passionately involved in their children’s upbringing and also help in the household chores.  The concept leverages technology to celebrate the spirit of fatherhood and share it with their loved ones through music.”