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Relatability and association with her content is what has worked for poet, actress, lyricist, and actress Gunjan Saini. She has worked as a casting associate and an in-house actor at Filtercopy and was also part of Gutar Gu series on Amazon Mini TV.
Gunjan is known to share viral videos on social media as well.
“Recently, I wrote about middle-class kids, and it crossed 4 million views. You have to strategize a lot about what is relatable. I also posted a reel about the T20 World Cup, which was also well received,” she says.
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Shukriyaa is one of her most viral pieces of content. Talking about the same, she says, “Shukriyaa crossed 25-26 million views and 1 million shares, which is huge for my page. The thought was that I believe that being grateful is everything, and it can help you achieve more in life.”
Social media is a great platform for an artist like her, she says, adding, “Instagram has given me a lot of recognition. People who come to my shows are usually my followers who have been with me for a long time. Social media is a game-changer if you use it the right way. It has helped me a lot, and through Instagram, I met my partner.”
Meanwhile, she says that writing content for social media can get challenging. “Being relatable and unique is a challenge. Everyone is trying to be relatable, so you have to find a way to be unique, which can be tricky at times. When you brainstorm and focus on what your audience wants, it becomes easier to create content.”
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