INDIAN SHORT-FORM VIDEO APP MITRON CLOCKS 9 BILLION VIDEOS IN A MONTH

Jyothi Venkatesh

Mitron,an out and out Indian short-form video app, has garnered a massive viewership on its platform with a total of 9 billion videos viewed in one month since the government’s ban on Chinese apps. The company also announced that Mitron app crossed 33 million downloads on Google Store.Speaking on the development, Shivank Agarwal, Founder & CEO, Mitron said “The idea behind the development of the app was to provide a platform that lets users upload and watch an array of short videos. It is heartening to see the app popularity gained by Mitron within a short span of time. 

It is incredible to see millions of new videos created on the Mitron platform. We thank all our users who have been using this app as their daily dose of entertainment.” With a mission to create a short-form video app that reimagines digital engagement and entertainment, co-founders Shivank Agarwal, an alumnus of Indian Institute of Technology Roorkee, and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, launched the Mitron app in April, 2020.

“We are seeing strong traction from smaller cities and towns across the country, with towns like Karnal, Hubli, Bhavnagar,Aligarh, Ludhiana and Vijayawada clocking more than 100,000 users”, Shivank added.Anish Khandelwal, co-founder & CTO said, “While our user growth is very encouraging, we are keenly focusing our efforts on increasing engagement and retention of the users. On an average each user is watching 80videos per day and with many new product features, we are confident of increasing engagement further”