INNOVATIVE AND UNIQUE PROMOTIONAL STRATEGY BY BOLLYWOOD

At the time when digitalization is at its peak, filmmakers mostly prefer to use social media to promote their movies. Almost every person have their account

By Team Bollyy 21 Mar 2018 | Updated On 21 Mar 2018 10:26 IST in Features

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INNOVATIVE AND UNIQUE PROMOTIONAL STRATEGY BY BOLLYWOOD — Promotional Strategy

At the time when digitalization is at its peak, filmmakers mostly prefer to use social media to promote their movies. Almost every person have their account either in Instagram, Facebook or Twitter and that is the best and easy way to reach almost anyone. Now-a-days 'challenge' is the best promotional activity which is opted by the filmmakers and no doubt it's a very good option. People spend a lot of time using social media and responds very well through this strategy. Not just challenge, there are many other technique which were used by the makers to promote their films. Many other smart and unique ways like Campaigns, Suggestions, Dares were also opted by the filmmakers to make it a big hit at the box office.

CHECK THEM OUT BELOW

Hichki

Talking about turning your biggest weakness into biggest strength, Hichki team is running a campaign in which you have to share that one big Hichki of your life and how you overcame it.

Pari

Before the release of the movie trailer, Pari team released many scary GIF and Screamers on Instagram to keep the audience engaged.

https://www.instagram.com/p/BeFp03ZAJTG/?tagged=parimovie

https://www.instagram.com/p/BfsgGzqjoQG/?tagged=parimovie

https://www.instagram.com/p/Bfi4BInhCqq/?tagged=parimovie

PadMan

The challenge was basically to create awareness about menstrual hygiene in which celebrities were holding sanitary napkin and uploading the same picture on their official social media handle, along with the hashtag #PADMAN CHALLENGE

https://www.instagram.com/p/Be0RlhgB0Iy/?hl=en&taken-by=padmanchallenge

https://www.instagram.com/p/Be41c6fhe2W/?hl=en&taken-by=padmanchallenge

https://www.instagram.com/p/Be5CWs6h4lE/?hl=en&taken-by=padmanchallenge

Bajirao Mastani

Apart from the posters, Bajirao Mastani came up with an animated series called "Blazing Bajirao" and an animated game of the same name.

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Lipstick Under my Burkha

The makers of the movie started a social media movement, the #LipstickRebellion to break gender barriers. The campaign saw a lot of celebrities and fans posting pictures with lipstick placed in their middle finger.

https://www.instagram.com/p/BZd61P6B-JN/?hl=en&tagged=lipstickrebellion

https://www.instagram.com/p/BgW6fTtAtsk/?hl=en&tagged=lipstickrebellion

https://www.instagram.com/p/BfkRTiGAfke/?hl=en&tagged=lipstickrebellion

Phillauri

The marketing strategy revolved around the plot of the movie, which saw Shashi (Anushka's character in the movie) present at some of the most iconic moments or places. The hashtag used was #ShashiWasThere

https://www.instagram.com/p/BRsA852jD6d/?hl=en&tagged=shashiwasthere

https://www.instagram.com/p/BRVeKf0jvLU/?hl=en&tagged=shashiwasthere

https://www.instagram.com/p/BRIlVLBD2fK/?hl=en&tagged=shashiwasthere

Ittefaq

In order to not reveal much about the movie, they launched a social media campaign to keep the storyline under wraps, #SayNoToSpoilers, urging fans to not reveal any spoiler after watching the movie.

https://www.instagram.com/p/Ba6PGe_FCEW/?hl=en&tagged=saynotospoilers

https://www.instagram.com/p/Ba8W_6AnIoG/?hl=en&tagged=saynotospoilers

https://www.instagram.com/p/Ba6lRqYj54m/?hl=en&tagged=saynotospoilers