Inox Develops Central India’s Largest Multiplex With 9 Screens With 1486 Seats In Indore At C21 Mall
INOX Leisure Ltd. (INOX), India’s leading multiplex chain, today announced the addition of 4 new screens to the existing 5 screen multiplex at C21 Mall, Indore, making it the largest multiplex of Central India. The multiplex now has 9 screens, 1486 seats and 3 new cinema viewing experiences. INOX has added Central India’s 1st ultra-luxurious INSIGNIA theatre, 1st MX4D Theatre and 1st CLUB theatre, making it the multiplex with highest number of unique cinema viewing experiences in Central India. The multiplex now has the capacity to screen 45 shows in a day.Inspired by its brand proposition of “LIVE the MOVIE”,INOX has created this massive experience-driven entertainment destination. Designed to deliver lifestyle experiences, the multiplex stands as an epitome of ‘Luxury’, ‘Service’ & ‘Technology’, fulfilling the cinema needs of viewers of all age groups.
The three new cinema viewing formats at INOX include
INSIGNIA: INOX’s 7-star format offering the most luxurious movie viewing experience with leather recliners, butler on call and an exceptional dining catalogue, serviced by a LIVE kitchen.
MX4D: The format which offers the most advanced environment where viewers feel the action happening on screen from the 14 built-in motions and effects programmed in the seats and the theatre walls.
CLUB: A luxurious format for the smart and discerning customers with ample leg space and striking interiors.
The new multiplex will also be a go to destination for innovative F&B concepts and an elaborate gourmet selection. The menu possesses cuisines ranging from Indian, Lebanese, American, Oriental, Italian, Grill and Thai, besides a whole range of beverages, pop corns and nachos. The highlight of the F&B offerings is going to be the Live Kitchen at INSIGNIA, which serves food from a menu, which is curated by celebrity Chef Vicky Ratnani. The multiplex will also have an exciting new food outlet, called Café Unwind, which serves freshly brewed coffee, detox juices, burgers, sandwiches, ice cream and even waffles. In all, the multiplex will offer more than 150 menu options which would include snacks, main course, beverages and desserts.The design theme of the new section of the multiplex is inspired by the contemporary Art Deco theme creating a luxurious and lively ambience. The welcoming feel of the lobbies is going to delight the movie lovers of Indore and make INOX at C21, their favorite movie destination.
Speaking at the launch, Mr. Shirish Handa, Chief Business Development Officer- INOX Leisure Ltd said, “The addition of 4 new screens at C21 Mall is a huge step by INOX in Central India’s rich cinematic history.We have not only taken the cinema viewing experience to a new level, but have made it more enriching and a unforgettable experience, with the addition of INSIGNIA, MX4D and CLUB formats. Our strategic focus has been to create large format experience drive entertainment destinations, and this new addition is a part of this strategy. The new multiplex will strengthen our bond with our patrons, while offering them grand and global formats, tantalizing dining options and above all, happy memories.”With this launch, INOX will expand its presence to 145 multiplexes spanning 606 screens across 68 cities in the country.
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