Binaiferr Kohli: 'It's the Characters, Not Actors, That Drive Shows'

Binaiferr Kohli

Binaiferr Kohli, a prominent television producer, emphasizes that characters, rather than actors, drive the success of TV shows Her production house, Edit 2, has produced over 32 hit series, including popular comedies like "F.I.R." and "Bhabi Ji Ghar Par Hai."

Binaiferr Kohli

Binaiferr's creative journey began in modeling and choreography before transitioning to TV production Her husband, Sanjay Kohli, known as the "King of Comedy," shares this journey, contributing significantly to the comedy genre in Indian TV.

Binaiferr Kohli

The couple's production house is known for creating serials that combine entertainment with social messages They avoid sensitive topics like bomb blasts and body shaming, aiming to bring smiles to viewers' faces.

Binaiferr Kohli

Binaiferr's approach to TV production involves deep involvement in all aspects, from scriptwriting to casting She considers each serial like a child, focusing on creativity and innovation, such as choreographing original title songs.

Binaiferr Kohli

Edit 2's serials often address societal issues, such as mental health and cleanliness, aiming to inspire viewers They have also tackled themes of empowerment and social change through their storytelling.

Binaiferr Kohli

The production house faced challenges during the COVID-19 pandemic but maintained operations through a supportive and cooperative team They created a safe "bubble" environment for continuous shooting.

Binaiferr Kohli

Binaiferr values her long-term relationships with artists and technicians, some of whom have been with her for decades She believes in a collaborative environment where creativity thrives.

Binaiferr Kohli

Despite changes in the TV industry, Binaiferr remains committed to producing quality content She acknowledges shifts in rights and creative control but adapts to industry standards while focusing on originality.

Binaiferr Kohli

Binaiferr and Sanjay Kohli are exploring opportunities in OTT platforms, with their son Vihaan joining the family business They plan to venture into web series and films, expanding their creative endeavors.

Binaiferr Kohli

Binaiferr's work has received numerous awards, particularly for "Bhabiji Ghar Par Hai," motivating her to continue pushing creative boundaries and delivering impactful content