Jacqueline Fernandez advertising about men wearing lux cozi underwear - "If not this then nothing"

She is one of the most famous actresses who has been in the news for one reason or the other, she is now grabbing attention for one of her advertisements. Jacqueline Fernandez is advertising men wearing lux cozi underwear. This is the very first time Jacqueline has advertised men's innerwear. Jacqueline is seen holding the men's underwear in her hand and looking at it in a very expressive mood - "Yeh nahi toh kuch nahi".

This advertisement is for 'Lux Cozi' underwear. The actress has hashtagged on her Instagram account – Yeh Nahi Toh Kuch Nahi. She expressed happiness about working with Gauri Shinde – "What an amazing experience!" Jacqueline expressed her happiness, thanked her director Gauri Shinde, and said she felt proud to work with her. Till now it used to be male models for men's intimate wear. Earlier Varun Dhawan modeled for Lux Cozi, before him many other stars have modeled for men’s innerwear.

This is the first time that a beautiful girl has been featured in the promotion of men's hosiery. Lux Industries Limited Company is recognized as a brand name in the world of Garments. This well-known company has done a wonderful experiment this time to present a woman for the advertisement of a male product. The company has made Jacqueline Fernandes the brand ambassador for this. The ad has been created by Gauri Shinde, the famous director of films like 'English Vinglish', 'Pad Man', 'Dear Zindagi', 'Shamitabh', 'Chup' etc. Jacqueline Fernandez was very excited to work with Gauri Shinde. This is a unique experiment in the world of TVC advertising in which gender discrimination has not been given a place. It will be interesting to see who will be the next male model advertising companies bring forward for women's undergarments.