JIA AUR JIA'S PROMOTIONAL STRATEGY IS CREATIVITY AT ITS BEST

Marketing is the name of the game and time and again we've seen Bollywood stars go the extra mile to promote their films. In an age when promotions have almost become synonymous with reality show appearances, two B-Town ladies have cracked the code to standing out of the crowd. To promote their upcoming film Jia Aur Jia, Richa Chadha and Kalki Koechlin have come up with a promotional strategy that will make you sit up and take notice and leave you with a smile on your face.

The duo have been posting morphed posters of films that centre around the themes of love and friendship. Likewise, Jia Aur Jia is also a story of two women who shared the same name (Jia) and build up a strong friendship while on a trip to Sweden and together, they embark on a life-changing journey which heads towards the same fate.

Have a look at some of our favourites from the super-creative series of pictures-

https://www.instagram.com/p/Baq7LF2BdnU/?taken-by=therichachadha

https://www.instagram.com/p/Balt1qyh40W/?taken-by=kalkikanmani

https://www.instagram.com/p/Baolnluhh84/?taken-by=therichachadha

https://www.instagram.com/p/BalNIYrBmVU/?taken-by=therichachadha

https://www.instagram.com/p/Bao0YoSBGjg/?taken-by=kalkikanmani

https://www.instagram.com/p/BaluEe-BtBL/?taken-by=therichachadha

The film directed by Howard Rosemeyer is produced by Mirza N Askari and is slated to release on October 27.