Joining MX TakaTak would only strengthen my connect with a wide range of fans and hopefully inspiring budding artists, too: Siddhu Moosewala

MX TakaTak, India's leading short video platform onboards rapper and actor Sidhu Moosewala.

Delighting his massive fan following with this move, Sidhu is all set to entertain and connect with newer audiences through engaging content.

In his 6-month exclusive period with this short video application, Sidhu will be seen interacting with fans via live sessions, dropping original songs first and exclusively for the MX community, as well as participating in exciting hashtag challenges.

Sidhu recently released a challenge #CelebrityKiller based on his new trendsetter song that has witnessed massive participation from users across the country who are lip syncing to this groovy tune.

Sidhu has in a span of a few weeks, impressively hit 1.1 Million followers, and 3.2 Million likes on the platform in no time.

Sidhu got his breakthrough in the industry with the song "So High" in 2017. Since then, the Punjabi singer and actor has been winning the hearts of Indians across the globe.

He is now ready to candidly interact with his followers on the MX TakaTak app, where his fans will be creating videos on his latest track - #CelebrityKiller.

He has recently posted a video inviting his fans to participate in the challenge. The platform has been home to budding musicians and artists across the country, where with various initiatives, they get a chance to shine and rise and this has really struck a chord with Sidhu.

Speaking about the same, Sidhu Moosewala said, “Since the pandemic hit us last year, I have observed that MX TakaTak has given budding artists and musicians the much-required platform to showcase their talent and connect with the audience.

Joining MX TakaTak would only strengthen my connect with a wide range of fans on the app and interact with them, and hopefully inspire other budding artists.

I'm thrilled to be part of the MX TakaTak family, and it is great to see such phenomenal traction on my videos so far.”

Sidhu has joined the ranks of Virat Kohli, Hardik Pandya amongst others who are part of this elite group of celebrities on the platform and speaking about the same, he added saying, “I’m delighted to be amidst such august company and today, musicians are looking at platforms like MX TakaTak as a go to platform to connect with their fans and promote their music.

After IDGAF, Celebrity Killer is my second song launch on this platform and having such partnerships really makes the song travel far and wide.

MX TakaTak has been the go-to platform for celebrities from different walks of life - be it Virat Kohli, Yuzvendra Chahal, Dhanashree Verma, Melvin Louis & Hardik Pandya to interact with their fans in the best way. Home to 48Mn+ unique content creators and 150Mn Monthly Active Users, MX TakaTak, is the one-stop shop for all your entertainment needs.

The app has shown exponential growth with consumer and creation experiences at its core and proves to be the market leader, building a large community of content creators and long-tail influencers.

About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organized and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others.

This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 billion+ video views daily and home to 48Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming.

Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs. of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music.

The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.

MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 48Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

Here is a glimpse of what's in store for the rapper's fans on MX TakaTak: https://share.mxtakatak.com/l9nms4G7

Download MX TakaTak app here:  https://bit.ly/MXTakaTakApp