Jyothi venkatesh

Indian film industry, especially Bollywood, is well-known across the world for the strong and unique content it creates. Some films stand the test of time as every nuance of it speaks to the audience no matter when they watch it.

One such film that we have seen in our industry is Rajkumar Hirani’s megahit directorial, 3 Idiots starring Aamir Khan, Kareena Kapoor Khan, Boman Irani, Sharman Joshi and R Madhavan. The film, produced by Vidhu Vinod Chopra’s banner Vinod Chopra Films, released in 2009. The film not only garnered immense love from the Indian audience but also went on to mesmerize the global viewers. It also received award and accolades when it was released in countries like China and Japan.

Recently Jimin, a member from the popular Korean boy band Bangtan Sonyeondan, commonly known as BTS or Bangtan Boys shared with the world that he was watching 3 Idiots while practising social distancing due to COVID-19. It just goes to prove that great cinema transcends all borders. The admiration of the K-Pop star for the movie spread among their fans, also known as the ARMYs, was mentioned on several fan pages.

The theme of the film which talks about college life and the struggles that come with it is something that is relatable to all, especially the young generation. The message it gives out with the famous phrase ‘Aal Izz Well’ connects to every viewer. It doesn’t matter that the film released over a decade back, the power of storytelling is strong and will only get stronger with time.

We have seen the fluidity of content all over the world and strong, content-driven films like 3 Idiots only cement the belief that the Hindi film fraternity is going leaps and bound ahead with every masterpiece it generates for not only the Indian audience now, but to everyone on the global scale.

https://twitter.com/VVCFilms/status/1243910927788822529