Kalyan Jewellers releases Chhath Puja campaign ad featuring Wamiqa Gabbi

Introduces limited edition specially curated gold coins, featuring iconic designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat

Kalyan Jewellers, one of India’s largest and most trusted jewellery brands, has launched its Chhath Puja festivities with the release of its campaign ad. The brand's campaign, featuring the ambassador Wamiqa Gabbi and veteran actor Mohan Agashe, pays homage to the festival's spirit of celebrating familial bonds and the profound significance of cultural traditions.

The spotlight is on the 50-second ad that beautifully captures the essence of Chhath Puja, emphasizing the joy of homecoming, the significance of new beginnings, and the reverence for the sun. With a focus on bridging generations and fostering familial unity, the ad symbolizes the everlasting values that bind Indian families together.

Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, expressed his enthusiasm for the campaign, stating, “We are thrilled to present this heartfelt campaign, honouring the spirit of homecoming and the cultural vibrancy that Chhath Puja embodies. Through this ad, we aim to cherish the festival's traditions while celebrating the timeless bonds that enrich our lives.

This festive season, Kalyan Jewellers has announced the launch of specially curated gold coins, featuring iconic designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat. These limited edition coins are available in varied weights starting from 2 grams going up to 8 grams, providing patrons with the flexibility and customized shopping experience.

As for in-store offers this season, customers will get a complimentary 1-gram gold coin for every Rs. 50,000* spend. This offer is applicable on a minimum purchase of Rs. 1 lakh.

The jewellery retailed at Kalyan Jewellers is BIS hallmarked and goes through multiple purity tests. Patrons will also receive Kalyan Jewellers' 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. The certification is part of the brand's commitment to offering the very best to its loyalists.

Kalyan Jewellers stock popular house brands, such as Lila – diamonds & semi-precious stone jewellery, Tejasvi – Polki jewellery, Mudhra - handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire-like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Muhurat – wedding jewellery, and Rang – precious stones jewellery.