Kids need to watch content that is tailor-made for them

The recently launched Disney Kids Pack campaign by Star India is garnering attention for right reasons. The campaign brings to light a very strong insight on the television viewing habits of families in India and highlights the need for kids to watch content that is tailor-made for them. This pack includes four television channels -Disney Channel, Hungama, Marvel HQ and Disney Junior.

The 35 seconder film starts off with a mother questioning her 6-year old daughter about her missing science book and the girl immediately reacts like a stereotype antagonist from a soap opera; indicating her television consumption is restricted to adult series.

The film gives a sneak peek into the lives of millions of families in modern day India; where kids are consuming adult targeted content. Most parents are unaware of the implications of this and kids make do with the content that their parents choose for them. This TVC delivers a hard-hitting message that focuses on repercussions of having kids watch adult content; in a very light-hearted, funny and entertaining manner. It addresses the need for parents to be responsible and make the right entertainment choice for their kids. It also reflects on the importance of retaining their childhood and innocence by having them watch age-appropriate content that is specially curated for them by the Disney Kids Network.

The Kids Network brings together a wide array of global and homegrown storytelling in a manner that is relevant to kids. Reaching out to an age-group of 2-14, the four channels cater to age-specific entertainment needs of kids across various languages.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Disney Kids, Hungama, Marvel HQ, Disney Junior