KOLLYWOOD INDUSTRY SPREADING ITS REACH TO HINDI SPEAKING AUDIENCES THROUGH B4U KADAK

Jyothi Venkatesh

Be it Kabir Singh’s Love or Simba’s fight against the system, both the films were successful in making a big dent box office  and at the same time making a place in the hearts of the audience. Their strong screenplay and directions were highly appreciated by the people. But, very few people know that the directors of these films had to take the road to South Indian Cinema to create such marvelous films.

On one hand, Kabir Singh is the remake of Arjun Reddy while Simba is the remake of Temper, both of which are south Indian movies. In the present era, South Indian cinema has surpassed the regional barriers and has carved its name in the hearts of the audiences all over the country.Taking special care of the audience of Hindi cinema, B4U network is showing the dubbed films of South India exclusively on its Hindi movie channel, B4U Kadak.

Recently, the channel telecasted super hit movies like Saugandh, Valu, Besharam, Taal which increased the channel’s popularity significantly. The channel is now planning to show a super hit blockbuster of South India, Drishyam. Jeetu Joseph teamed up with Mohan Lal and Meena to make this film. Drishyam tells the story of a common man. The Hindi remake of the same movie has been directed by Nishikant Kamat. The story has been told in a unique way creating an atmosphere of suspense and thriller that keeps the viewer hooked till the end.

This makes the audience re-watch the movie again and again.The movies are being shown at 8 pm so that the whole family can watch it together and enjoy it. Since, this is a free channel; the viewers of the channel are increasing considerably.