Kotak Mahindra Bank Announces its Association with –Sony TV’s Kaun Banega Crorepati – Season 14 as the ‘Official Banking Partner’

Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today announced its association with Sony Entertainment Television’s longest running ‘knowledge-based’ game show, Kaun Banega Crorepati – Season 14, as its ‘Official Banking Partner.’

The hotseat winners will be awarded their prize money through Kotak Mahindra Bank’s multiple payment options that include cheque, digital transfer via the Kotak Mobile app as well as through Kotak UPI - a fast and safe payment option, which is being offered on the show for the first time. The Bank is also running exciting contests that offers its customers a chance to watch the show live.

Commenting on the association, Shanti Ekambaram, Group President and Whole-Time Director Designate, Kotak Mahindra Bank, said, “At Kotak Mahindra Bank, we believe dreams set the foundation for success.

Through our seamless app-to-branch 24X7 banking solutions, we have partnered with millions of customers – to empower them financially while they pursue their dreams.

Associating with Kaun Banega Crorepati is a logical extension of our ‘dreams invited’ proposition. It is a platform that celebrates all three pillars – Knowledge, Dreams and Success – which we at Kotak, celebrate every day.”

Kaun Banega Crorepati, hosted by the legendary Mr. Amitabh Bachchan, will proudly present its 14th season starting on Sunday, 7th August 2022. Commemorating India’s 75th year of Independence with a star-studded special episode, ‘Azadi Ke Garv Ka Mahaparv,’ Sony Entertainment Television will bring alive the enthusiasm of 75 years of Independence. The new Padaav at 15th Question – ‘Dhan Amrit’ will be INR 75 lakhs and the the erstwhile penultimate jackpot has been increased to INR 7.5 crores.

About Kotak Mahindra Bank Limited

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd.

(KMFL), the Group's flagship company, received banking licence from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Ltd.

Uday Kotak founder of Kotak Mahindra Bank

The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services.

The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 30^th June, 2022, Kotak Mahindra Bank Ltd has a national footprint of 1,702 branches and 2,761 ATMs, and branches in GIFT City and DIFC (Dubai).

For more information, please visit the company’s website at https://www.kotak.com/