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Anupam Kher, a renowned Bollywood actor, discussed the reasons for Bollywood's underwhelming box office performance in 2024, noting that most Hindi films failed to impress, with only a few exceptions
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He highlighted the importance of improving cinema quality, as audiences now have numerous entertainment options, including streaming platforms, and emphasized the need for the industry to elevate its standards
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Kher pointed out that storytelling is the biggest challenge for Hindi cinema, as the industry struggles to narrate original stories rooted in Indian culture, often resorting to repetitive themes and sequences
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The actor mentioned that despite the rise of OTT platforms, cinema continues to thrive, drawing parallels to past technological shifts like VHS and commercial TV, which also raised concerns about the future of theaters
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He acknowledged that OTT platforms have generated employment and enhanced content quality, providing new opportunities for artists and creators
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Using his film "Vijay 69" as an example, Kher praised its originality and human story, contrasting it with typical films that rely on predictable techniques and narratives
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Kher emphasized the need for Hindi cinema to appeal to a diverse audience, including those who speak languages like Malayalam, Telugu, and Gujarati, by creating compelling stories that motivate people to visit theaters
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The actor called for a shift towards writing unique stories that captivate audiences and encourage them to choose theatrical experiences over other entertainment options
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