Are the collection figures of 'The Archies' being inflated?

Sharad Rai | The drums are being blown about the earnings of films in such a way that even the Income Tax Department is on alert. The Income Tax Department of India never took the box office collection of the film seriously. The reason is that it is believed that the figures of the film's earnings are also a part of its publicity. These days, seeing the increasing box office collection of Zoya Akhtar's film 'The Archies, rumors have started asking whether the publicity gimmick works in the IMDB report of OTT-like theatre. Have efforts started to declare the film 'The Archies' as a hit film of the year 2023?

Film has been released on OTT's Netflix platform

Let us tell you that 'The Archies' has not been released in theaters and this film has been released on OTT's Netflix platform. This film is based on the characters of the comic story Archies in which star kids like Amitabh Bachchan's grandson Agastya Nanda, Shahrukh Khan's daughter Suhana Khan, and Sridevi's daughter Khushi Kapoor have acted. When this film streamed on OTT, it was initially called a weak film by critics. This film by Zoya Akhtar and Reema Kagti, which is a good meaningful film, is considered to be an average film. But, suddenly the graph of the film increases and it starts being called a successful film and within just a week.

On IMDB's scale of rating OTT films, the initial rating of the film was 2.1/10. Then the voting for the film increases by 1.1 K and reaches 70 thousand. IMDB rating goes up to 6.2/10 in two days. This changing graph is then compared with 'Pathan' beating it at the box office. This means that all efforts have been started to declare a film that was declared a flop as a hit. Film experts are believing that as the years go by, this film will be declared a super hit of 2023.

It is known to all that these days the entire game of films lasts for a week or two, after which the entire figure collapses. That's why nowadays, days are counted - first-day collection, weekend collection, 10-day collection... etc. Till now, the box office was not taken into account in IMDB's reporting. Films are first shown on talkies and then released on OTT. The game of 'The Archies' is upside down, this film was released first on OTT. Now it is being said that it will be used in talkies. The level of OTT hit will benefit the theatrical release of the film. On the other hand, the main three-star kids of the film are preparing to be launched on the big screen, they will not be sent beyond the level of flop. Shahrukh Khan's daughter Suhana will be launched with her father in a film in the year 2024. The Bachchan family wants to give a good start to Agastya Nanda and Boney Kapoor is going to start a film for daughter Khushi Kapoor. In such a situation, it has become necessary to tell the hits of the previous OTT debut films of these three.

Film pandits believe that right now it is being said that 'The Archies' has left behind the first hit of the year, 'Pathan'. Then the next news will come to match 'Gadar 2' or something similar. That is, somehow or the other, 'The Archies' has to be made among the hit films of the year 2023. Obviously, for this, the collection figures can be changed. Can IMDB reports also be tampered with, this is a question.

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