Asha Bhosle: Bombay High Court Secures Personality Rights of Legendary Singer

Asha Bhosle: The Bombay High Court has issued a significant ruling in favor of renowned singer Asha Bhosle . The court has ordered that no AI platform, e-commerce site, or seller may use her voice, image, or personality traits (Asha Bhosle's personality rights) without her permission. This ruling is considered crucial at a time when artificial intelligence and digital platforms are increasingly exploiting the identities and creativity of celebrities.

Bombay High Court protects Asha Bhosle's personality rights

According to reports, Justice Arif S Doctor said, "Providing AI tools to replace the voice of any celebrity without his/her permission would be a violation of the personality rights of that celebrity. Such tools encourage the unauthorized use and manipulation of a celebrity's voice, which is a key component of their personal identity and public persona."

Asha Bhosle's petition against multiple defendants

Several prominent figures are implicated in a petition filed by 92-year-old singer Asha Bhosle. It accuses AI company Make Inc. of creating a fake clone of her voice. Amazon Seller Services and Flipkart are accused of selling products featuring her image and likeness online without permission. The petition also mentions an independent artist selling clothing featuring her image. Furthermore, Google LLC is accused of allowing an AI-generated video imitating her voice to be published on YouTube.

Many stars have filed cases for personality rights.

Earlier, Amitabh Bachchan, Aishwarya, Abhishek Bachchan, Anil Kapoor and other Bollywood celebrities had approached the Delhi High Court for personality rights, but the court had ordered that their names should not be used without permission.

Asha Bhosle sang many songs

Asha Bhosle's name is etched in golden letters in the history of Indian cinema. The 92-year-old singer captivated millions with her melodious voice for more than six decades. Her singing wasn't limited to Bollywood; she sang in numerous languages, including Marathi, Bengali, Tamil, and Gujarati, demonstrating her versatility.

Frequently Asked Questions (FAQ)

Question 1: What are personality rights?

Answer: Personality rights protect a person's image, voice, name, signature and other personal characteristics from being used for commercial purposes without permission.

Question 2: Why is Asha Bhosle in the news regarding personality rights?

Answer: 91-year-old music legend Asha Bhosle has approached the Bombay High Court to prevent the unauthorised use of her voice, image and identity by AI platforms, e-commerce sites and independent sellers.

Question 3: Which entities are involved in this case?

Answer: The petition names AI company Make Inc., e-commerce platform Amazon Seller Services Pvt. Ltd., Flipkart Internet Pvt. Ltd., an independent artist, and YouTube operator Google LLC as respondents.

Question 4: What relief did the court grant?

Answer: The Bombay High Court has granted interim protection, preventing the cloning of his voice or unauthorized use of other elements of his image and personality.

Question 5: Why is this important?

Answer: This sets an important precedent for protecting celebrity rights in the digital age and preventing the misuse of personal identities in AI-generated content.

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