PVR INOX Debuts 1st Multiplex in Machilipatnam with Next Gen 3D Techa

PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of its first multiplex at Varam Central Mall in the city of Machilipatnam, Andhra Pradesh. With a seating capacity of 872 guests, this marks PVR INOX Limited’s first establishment in Andhra Pradesh, post the merger.

Experience Cinematic Luxury: Latest Technology at New Multiplex

The new multiplex features the latest 3D Freedo light technology for patrons to appreciate the films in stunning detail along with plush and comfortable sliders and recliner chairs for optimized comfort. With other state-of-the-art cinematic technologies like Dolby ATMOS Audio and 2K projectors, the patrons can expect nothing but a superior auditory experience. Another highlight of the cinema is its Next Gen 3D screens for delivering a truly immersive cinema experience. 

Commenting on the announcement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “The fishing town of Machilipatnam is a vibrant and culturally rich city, known for its handloom industry and Kuchipudi classical dance form. We are delighted to strengthen our foothold in Andhra Pradesh with the opening of the first multiplex in the city of Machilipatnam. This new cinema, conveniently located, offers residents to savor a world-class cinematic experience without having to travel to Vijayawada. Given the significantly high movie consumption in South India, the launch of the new 3-screen multiplex aligns to our vision of accelerating growth in tier-II and tier-III markets. By catering to the local demand and providing advanced entertainment facilities, we aim to enrich the cultural landscape and contribute to the economic development of Machilipatnam.”

This cinema’s interiors are as classy and captivating as the movies itself. Its sophisticated and muted elegance can be seen in the way its aesthetics and ambiance are set. All the auditoriums follow a different colour theme, giving the cinema a stunning depth.

“We are thrilled to unveil Machilipatnam’s first three-screen multiplex at Varam Central Mall. With a new entertainment landmark, the magical effect of the real big-screen offering the choice of movies under one roof comes to the doorstep of discerning moviegoers in the city. The multiplex will be the true symbol of the most contemporary, thought-out and well-appointed cinema-viewing experience. At PVR INOX, we are paving the way for expanded access to entertainment in untapped markets with cutting edge technologies, world class ambience, opulent comfort and exciting range of F&B options”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.