Unique Promotional Campaigns of Sci-Fi Epic 'Kalki 2898 AD'

Filmmaker Nag Ashwin’s upcoming sci-fi epic, ‘Kalki 2898 AD’ is set to become one of the most monumental Indian films of all time, leaving no stone unturned to surprise the audiences. The magnum opus has truly left a mark with its visual and technical excellence, as well as its groundbreaking promotional campaigns, which include the introduction of a prelude series for its heroes, ‘Bujji’ and Bhairava, a spectacular launch event in Hyderabad to unveil the first-ever futuristic vehicle ‘Bujji’, created entirely from scratch, and character unveiling in Nemawar amongst many more. 

Rewriting the rules of promotional campaigns in Indian cinema, below we look at all the promotional strategies of ‘Kalki 2898 AD’ which have proven that it’s one of the most innovative films ever being made in India. Take a look:

A Prelude ‘B&B’ Series Starring Bujji and Bhairava, Premiered on Amazon Prime Video

Kalki 2898 AD's prelude series, 'B&B,' has already landed on Amazon Prime Video and is receiving immense love from viewers!  The animated adventure exploring the bond between Prabhas' Bhairava and his companion Bujji has become a hit, currently trending at #3 on the platform. This innovative move marks the first time an Indian film has released such a prelude series, offering a thrilling appetizer before the sci-fi epic's arrival. With its brilliant animation and story, 'B&B' is an entertaining watch for everyone.

Epic ‘Bujji’ Launch in Hyderabad 

In a grand, one-of-a-kind launch event in Hyderabad, ‘Kalki 2898 AD’ unveiled its fifth hero and futuristic vehicle, ‘Bujji’, the life-size best friend of Prabhas’ character Bhairava. Attended by nearly twenty thousand people, along with director Nag Ashwin and producers, the event showcased the innovative vision of the makers, being the first to create such a vehicle as a character for the film. Prabhas made a smashing entry by crashing through a huge wall with ‘Bujji’, kicking off the film’s grand promotional campaign five weeks before its release.

Amitabh Bachchan’s Poster Reveal

View this post on Instagram

A post shared by Vyjayanthi Movies (@vyjayanthimovies)

A special poster was unveiled of megastar Amitabh Bachchan’s look in the film ahead of the character video unveiling. Draped in white, he sits inside a temple, gazing towards a bright ray of light. The caption, ‘Samay Aa Gaya Hai’ stirred major excitement among fans for the official character introduction.

Ashwatthama Teaser Video

View this post on Instagram

A post shared by Kalki 2898 - AD (@kalki2898ad)

In an intriguing, multilingual Pan India teaser, Amitabh Bachchan was introduced as Ashwatthama. Dressed in all-white, he exuded mystery with his portrayal of the character. Initially aired exclusively during IPL 2024 on Star Sports, the teaser quickly went viral, showcasing Amitabh Bachchan in his Ashwatthama avatar.

Amitabh Bachchan’s Character Intro Unveiling in Nemawar

View this post on Instagram

A post shared by Kalki 2898 - AD (@kalki2898ad)

Amitabh Bachchan’s character unveiling as Ashwatthama in ‘Kalki 2898 AD’ took place through a monumental projection at Nemawar, Narmada Ghat in Madhya Pradesh, garnering immense love from fans. The selection of Nemawar and Narmada Ghat held great importance as it’s believed that Ashwatthama still walks the grounds of Narmada, further heightening curiosity for the film and Amitabh Bachchan’s portrayal in the film. 

Release Date Announcement with New Poster Reveal ft. Amitabh Bachchan, Prabhas and Deepika Padukone 

View this post on Instagram

A post shared by Kalki 2898 - AD (@kalki2898ad)

Amidst much anticipation, ‘Kalki 2898 AD’ announced its theatrical release on 27th June 2024, marking one of the year’s biggest releases. Along with the release date announcement, a striking new poster featuring Amitabh Bachchan, Prabhas and Deepika Padukone standing against a vast battlefield backdrop was unveiled, hinting at an epic upcoming cinematic experience.

Prabhas’s special message as Bhairava for IPL teams

How many of you have seen our #Bhairava 🥵🥵??#KalKeLiyeAajKhelo #Kalki2898AD #Prabhas @starsportsindia pic.twitter.com/cokvMQwYfm

— Prabhas FC (@PrabhasRaju) April 30, 2024

Prabhas portraying Bhairava in the sci-fi epic took over global television screens during IPL 2024 airings on Star Sports. In a historic fusion of cricket and cinema, the actor drew parallels between cricket and warfare, further increasing excitement for the film and the tournament ahead.

Amitabh Bachchan as Ashwatthama announces the ‘T20 World Cup Ka Shankhnaad’

During the IPL 2024 broadcast, Amitabh Bachchan yet again entertained global audiences as Ashwatthama, bringing together India’s two passions - cricket and cinema. In a special video premiered exclusively on Star Sports, the actor was seen adorning a gem on his forehead, while delivering a powerful message for the Men In Blue ahead of the T20 World Cup 2024. 

Featuring an ensemble star cast including Amitabh Bachchan, Kamal Haasan, Prabhas, Deepika Padukone, and Disha Patani in key roles, ‘Kalki 2898 AD’ is directed by Nag Ashwin and produced by Vyjayanthi Movies. A multilingual, mythology-inspired sci-fi spectacle set in the future, the film hits the screens on 27th June 2024. 

Read More:

• Armaan Malik, introduced the second version of his ‘In the AM’ line, said, 'it symbolizes the freedom in every person."

• Guru and Pitbull's video from Anant-Radhika's pre-wedding goes viral

• Charrul Malik on sharing location on social media: I never do it...

• Tamannaah Bhatia & Raashii Khanna’s horror-comedy ‘Aranmanai 4’ set to release on OTT soon!