Whistling Woods International and Sony Unveiled Upgraded Sony Media Technology Centre, Pioneering Technological Innovation in India's Content Creation Landscape

Whistling Woods International (WWI) is proud to announce the upgrade of the Sony Media Technology Centre (SMTC) at WWI’s campus. This marks the second major relaunch in the past 12 years of this Tech Development Centre, set up in collaboration between Sony Corporation & Whistling Woods International, ushering in a new era of film and broadcast technology.

The enhanced facility, reaffirms the commitment to advancing skills in content creation and broadcasting, marking a significant milestone as the first and only centre of its kind in India.

Mr. Mikio Kita, Vice President, Sony Corporation and Mr. Subhash Ghai, Founder & Chairman, Whistling Woods International jointly re-inaugurated the revamped SMTC, symbolising a commitment to advancing technological innovation in the Indian media & entertainment industry. The upgraded centre is a hub for state-of-the-art technologies and end-to-end production workflow solutions from Sony.

Mr. Subhash Ghai, Founder & Chairman, WWI, stated, "We are thrilled to unveil the enhanced Sony Media Technology Centre, setting a new standard for technological excellence in the Indian media & entertainment industry. This relaunch is a testament to our commitment to staying at the forefront of technological advancements. By providing cutting-edge technologies and training opportunities, it plays a pivotal role in shaping the next generation of content creators and broadcasting professionals."

The upgraded SMTC will serve as a showcase for Sony's ‘Networked Live’, aimed at transforming production workflows. Featuring key components such as Nevion Virtuoso and VideoIPath, the facility embraces IP technology to revolutionise live production workflows, enabling remote and distributed production.

"We look forward to WWI students imbibing these technologies and workflows into their curriculum and continuing to stay ahead of the curve when it comes to technical prowess in the Media and entertainment industry," said Mr. Chaitanya Chinchlikar, Vice President & CTO, Whistling Woods International.

In addition to advanced broadcast products, the centre will feature Sony's latest Venice 2 full-frame motion picture camera, recognised as a new standard for cinematography, along with other Cinema Line-up models like FX9, FX6, and FX3 with G Master Lenses. The facility also includes a state-of-the-art theatre equipped for screening 4K content using Sony digital cinema projectors.

The upgraded centre stands as a testament to Whistling Woods International's commitment to nurturing talent and providing world-class resources to its students, ushering in a new era of technological innovation and creative excellence.

Tags : Pioneering Technological Innovation | India's Content Creation

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