Zindagi Sparks Conversations Around Women Empowerment With #Tumsemain Campaign

In a powerful tribute toWomen’s Day on 8th March this month,Zindagiis set to amplify the voices ofwomenwith their groundbreakingcampaign,#TumseMain. Committed to showcasing content that resonates with strength, bravery, and fearlessness,Zindagiinvites viewers tocelebrate the power ofwomensupportingwomen, highlighting how one woman's support can make another feel stronger, braver, and more fearless.

The heartbeat of thiscampaignlies in a carefully curated lineup of shows featuring remarkablewomen's performances. Leading the pack isSaba Qamar’sshow"Cheekh,where Mannat, portrayed by Saba, showcases her unwavering courage by standing up for her friend Nayab, pursuing justice after accusing her influential brother-in-law of Nayab's murder.

Notably,In "Raqeeb Se,"Sania Saeed's character defies all obstacles to provide protection and shelter to Hadiqa Kiani's character, Sakina, who flees from domestic abuse and seeks acceptance in Maqsood's household.

In"Deedan,"Sanam Saeed's character and her friend from a rural village, despite their disparate circumstances, consistently support and watch out for each other, demonstrating unwavering friendship and sympathy.

Adding to the cinematic journey is Yasra Rizvi’sAyesha.  It tells the story of a middle-aged housewife who, despite her dedication to her family, feels undervalued. Yet, she gathers the courage to stand up for herself and pursue her career aspirations. Additionally, "Mujhe Pyaar Hua Tha,"starring Hania Aamir and Wahaj Ali, offers a refreshing take on love andempowerment.

Iqra Aziz's"Ranjha Ranjha Kardi"delves into societal realities, which follows a slum girl's journey to a better life through self-assertion. Lastly, Sanam Baloch's"Dhoop Chhaon"illustrates a woman's endeavor to save her marriage through experiences shared by her mother.

Hindi Medium fame Actor Saba Qamar, while addressing her inclination toZindagi’s latestcampaign#TumseMain, she added"I'm deeply drawn to the 'tumse main' ethos of mutual support amongwomen. We all battle societal pressures and self-doubt, but finding solace in each other's company, offering support in times of need, and sharing invaluable experiences are the stepping stones to our collective ascent. Through my performances, I aspire to reciprocate the love and fortitude bestowed upon me by the influentialwomenin my life. If my work can inspire others to embrace the belief thatwomenare stronger united, that would be the ultimate honor."

Pakistani actress Iqra Aziz shared her thoughts on the influence of empoweringwomenin her life and her views onZindagi’scampaign#TumseMainadded,"Playing strong female leads has been deeply meaningful, but the strongestwomenin my life are those who empower me behind the scenes. My mother, in particular, is my rock - supporting me unconditionally through every twist and turn. She has taught me resilience in the face of challenges and given me the courage to break barriers. Her quiet strength and wisdom inspire me daily. Another star in my life is my elder sister. She uplifts and motivates me, lending an ear when I need guidance and sharing their own experiences. No matter my achievements, I know they'll keep me grounded. It's the sisterhood of these remarkablewomenthat gives me the confidence to take on new roles and continue growing. Their faith in me makes me believe I can accomplish anything. Portraying bold characters is fulfilling, but it's the real-lifewomenwho lift me higher."

Iqra added,“I love the 'tumse main' concept of mutual uplifting betweenwomen. We all face societal pressures and self-doubt. But being able to confide in each other, lend a shoulder when times are tough, and share hard-won wisdom – that's how we rise higher. My characters are mere reflections of the incrediblewomenin my own life. Their stories and sisterhood nourish my growth as an artist and person. I hope through my performances, I can pay forward the love and strength gifted to me by the guidingwomenin my world. If my work can inspire more people to embrace this message thatwomenare stronger together, that will be the ultimate privilege."

View this post on Instagram

A post shared by ZINDAGI (@zindagiofficial)

Tune in for a month-long celebration ofwomen, exclusively onZindagiDTH Tata Play (Channel no. 154) Dish TV and D2h (Channel no. 117), and Airtel TV (Channel no. 102)