Leading female Indipop singer Anamika shows her versatility with the launch of her new song ‘Ferrareee’

The Catwalk fame Anamika comes back in a new Avtaar with her new song, ‘Ferrareee’, a Pop/R&B/Urban Punjabi genre that appeals to the youthful spirit of her fan following and the fun loving younger generation with romance in their hearts and who value humor.

The lively music video features feats by Amit Bhasin and Zoya Afroz

The lyrics of the song have been written by Anamika herself while the music is composed by Mixsingh, a popular music director and producer who has given a number of Punjabi hits to the Punjabi Music Industry.

Produced by KOCO7, Anamika’s own production house and co-produced by PRIVE, the music video features Amit Bhasin and Zoya AfrozZoya Afroz as the main leads.

Amit’s styling and outfits is being done by Sanjeev Bijli while Anamika’s by Aarti Bhasin. The music video is powered by A3 Charge while the choreographer is Alex Badad.

The song is also being done in Arabic and Spanish in Anamika’s versatile vocals. The concept behind conceiving the Song is that the FERRAREEE brand is larger than life and so is the artist's vision.

"I have always been at ease with all kinds of music" Anamika

Speaking at the launch of her music video at PVR Director’s Cut, Vasant Kunj, New Delhi, a venue synonymous with hosting events and special occasions, Anamika said, ”I have always been at ease with all kinds of music- be it pop, classical, qawwali, devotional, patriotic, filmy, folk, rap or western but Urban Punjabi is a genre that I wanted to experiment.

Since this genre is the in-thing and gaining wide popularity among the masses especially the youth, I decided it was time to announce my foray into this genre as one’s fan following just multiplies”.

Anamika added that the rhythm and blues genre was added in her song because of the title of the song, FERRAREEE denoting the sports luxury car both originating in the 1940’s.

The brand has a remarkable case of building strong emotional connections with its youthful fans especially resonating with the Punjabi youth that is passionate for speed, racing, and design and hence the title of the song chosen which leads to a better recall.

Anamika is known to evoke the right passion in a romantic song and the correct dose of sensuousness.

Her added talent as a dancer brings her audience to its feet and takes them to the pinnacle of pure entertainment.

"Though I have walked the ramp and modelled for some brands, I would be participating in a music video for the first time" Dr. Amit Bhasin

Participating in the music video as the main lead, Dr. Amit Bhasin, a leading celebrity Cosmetologist and Dermatologist by profession but who dawns a multifaceted personality said, “Though I have walked the ramp and modelled for some brands, I would be participating in a music video for the first time.

My profession is also about glamour as it helps people become classier, ambitious, flamboyant and being their best after the treatment”.

More than the outer look, by working on your skin, you are able to highlight the beauty within you emerging a confident person, he added.

Accompanying Amit Bhasin in the music video is Zoya Afroz, the Indian actress and model.

The launch event was hosted at PVR Director’ Cut known for its full length entertainment & hospitality experience spread across ultra-plush auditoriums, world class projection & sound technology, fully reclaimable armchairs with pillow and blankets, personal attendant call system, in-seat food and beverage menu, live kitchen serving gourmet food, complemented by Simply Sushi- A Japanese speciality serving and eclectic range of Sushi and Japadogs.

About Anamika

Anamika is a popular and established female pop singer since 1990’s who started her musical journey from New York with her own music band.

She released her first private album in 1996, Catwalk, which instantly got her to fame in the newly picking up ‘Indipop’ industry.

She made contributions to the movie Auzaar with the song ‘Dil de de na’ along with singer, Jojo and sang the popular track of film Auzaar – Are Baba Are Baba in 1997.

In 1998, Anamika launched her second album Intezar, with some catchy numbers like Kaaala Sha Kaala, Nindra, Aaja Aaja and Kahi karta hoga intezaar.

‘Hai Dil Deewana’ released in 2004 is one of her popular albums with some remixed tracks of old songs like Who Hai Zara, Disco Deewane and Bahom Mein Chale Aa.

A few of her noted albums include – Dil Kardaa, Punjabi Virus, Kamaal Ho Gaya, MCMXCIV A New Generation, Cocktail, Naina, Anonymous – The Debut Bhangra Album, Innovation. She has also released one album titled, Anamika.

She sings her own rendition of international chartbuster songs as well as Hindi film remixes of classic oldies and popular ones.

Anamika is also known for her energetic live stage performances in India and abroad as well. She sings both Indian and western and often uniquely blends both.

Anamika is a trained classical singer and she also turned lyricist for own composed songs. She is the only artist of Indi-pop who can handle both Punjabi and English.

About Dr. Amit Bhasin

Dr. Amit Bhasin is a leading celebrity Cosmetologist and Dermatologist by profession with over 10 years of experience.

He is the Founder of Amitraj Skin Clinique Pvt. Ltd, Managing Director of PRIVÉ Skin Clinic & SF Ayurveda and CEO of Skinford.

He is a Graduate from HIMS Dehradun, Post Graduate from Lucknow in Dermatology and holds an MBA, DDVL and an Advanced Diploma in Hospital Management.

He is one of the very few doctors in India who got an opportunity to study from Johns Hopkins Medical University USA.

Through his proficiency, he became the face sculptor in India and has managed in bringing science and art together to highlight one’s beauty.

His patient centric approach and belief in patient wellness and holistic care distinguishes him in the skincare & wellness industry.

He has been honored with multiple National Awards & international awards which include Rajiv Gandhi Award, Indian Excellence Award, Indian Icon Award, Indian Achievement Award and many more for his services par excellence in the field of Cosmetology and Dermatology.

Keeping his passion alive alongside his medicine, he enthusiastically practices multiple hobbies such as yoga, singing, modelling, writing and cooking.

He has a Diploma in Yoga and a Certified Thai Chef from the most recognized culinary school SITCA. He is a social media influencer and inspiring youth for fitness having lost more than 50 kgs himself.

He has also walked the ramp for leading Indian designers, international brands, FDCI, acted in music albums and represented many brands as their brand ambassador like A3Charge.

He is writing two fictions which are in the illegal recipe and blue bucket list. He takes pride in serving NGOs like FOH & is involved in multiple beauty pageants as Jury.