Jyothi Venkatesh
VYRL Originals have just released the latest track “Mafiyaan” by the multitalented twins Sukriti and Prakriti Kakar. The Delhi born duo have been very well known for their sensational music, phenomenal playback and glamourous fashion quotient in the Bollywood fraternity.“Mafiyaan” is an apt reflection of the attitude of today’s generation towards break-ups. Break-ups today are not just about moving-on, it’s about celebrating the moving-on by unfollowing, by shaking a leg and announcing singledom. The track celebrates this attitude with a groovy composition and a sensational video. While the tunes make you dance, the classy party vibe showcases the true spirit of living life to the fullest.Directed by Adil Shaikh, the sundowner themed video reflects the transition of love turned into a break up party. While the track is composed and produced by Akull, Sukriti & Prakriti Kakar have redefined the break up party scene along with Mellow D who has added a quirky touch to it. MJ5 has beautifully added an element of charm to the video making it a visual spectacle. The media premiere of the music video was a much-celebrated sundowner event at Drinkery 51.
Speaking about the track Sukriti Kakar comments “Non film music has been extremely close to my heart right from when when I was a kid and grew up in the entire remix and Indian Pop era. We've just entered this exciting journey of Pop Music in our careers and our first – ‘Mafiyaan’ is one such song which resonates with the kind of things we want to talk about through our music. Unlike our film songs this is our baby since we made it right from scratch and had complete creative control over it. We've never been so excited for a release and can't wait to see each of you'll dancing to it!" Prakriti Kakar comments "I'm in love with the entire process of songwriting and making a song and ‘Mafiyaan’ is the first project I've had complete control over and I couldn't be happier with the outcome. Through our song we're reaching out to people to stay chill through heartbreak and get rid of the rotten apples in your life. We're super excited to show our video which brings out the exact feeling and vibe we wanted to - partying through heartbreak! Never thought we'd be able to dance through heartbreak but that's the beauty of being the author of your own music!"
Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia said “I have personally been a fan of Sukriti & Prakriti’s music and playback singing. We are extremely delighted to have them on-board and be a part of the VYRL family. Sukriti and Prakriti are undoubtedly multi-talented and are set to become the female pop stars of India. ‘Mafiyaan’ is an unique composition and is a fantastically curated track with Sukriti & Prakriti, Akull, Mellow D, MJ5 and Adil Shaikh making it a great collaborative effort.”The break-up party track of the season ‘Mafiyaan’ is now available on all music streaming platforms.
One bit of advice to the twins and Universal Music. The next time you have a music release launch please do not keep it at 3 pm and that too at BKC and set out to offer whiskey and beer when the guests come to the event after having lunch. It is harmful to your palate though your music may be food for our ears.
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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Mafiyaan, Sukriti kakar, Prakriti Kakar