Main Kuch Bhi Kar Sakti Hoon Uses 'Condom Baba Ka Dhaba' To Bust Taboos On Use Of Condoms 

Jyothi Venkatesh

India is growing up fast. Population Foundation of India’s popular edutainment show Main Kuch Bhi Kar Sakti Hoon innovates with popular entertainment formats to break stereotypes and bust myths associated with social issues. In its third season the show talks of men’s involvement in family planning, among other issues.As part of its counter narrative, the show has introduced ‘Condom Baba Ka Dhaba’, a fictional roadside food stall where condoms of every kind are distributed free to customers. This unique concept aims to dispel the embarrassment associated with the purchase of condoms and to normalise their use.

Population Foundation of India’s Executive Director Poonam Muttreja says, “One of the key reasons why people refrain from buying condoms is the awkwardness and in some cases the embarrassment associated with it. The very concept of making condoms available at a place like a Dhaba is to normalise their use. According to the National Family Health Survey-4 of 2015-16, condoms constitute less than 12% of all the modern methods of contraception currently used. There is a dire need to encourage men to take equal responsibility for family planning. Introducing an element of humour into a taboo subject, ‘Condom Baba Ka Dhaba’ imagines a place to socialise where men can get condoms of their choice without any feeling of embarrassment. This dhaba represents the change we urgently need.”

Main Kuch Bhi Kar Sakti Hoon revolves around the inspiring journey of Dr. Sneha Mathur, a young doctor, who leaves behind her lucrative career in Mumbai and decides to work in her village. The show focuses on Dr. Sneha’s crusade to ensure the finest quality of healthcare for all. Under her leadership, village women seek their rights through collective action. With an empowering new slogan 'Main Desh Ka Chehra Badal Doongee’ the show’s protagonist Dr Sneha Mathur is seen tackling fresh issues, including access to hygiene, sanitation and reproductive health, especially family planning. The show has proven to be one of the flagship programmes on the national broadcaster with several repeat telecasts, dubbed and telecast in 13 Indian languages and aired on 216 AIR stations across the country.This time, Population Foundation of India is supported by the REC Foundation and Bill & Melinda Gates Foundation to produce the third season of this popular edutainment show.

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