Marketing Extraordinaire Philip Kotler To Return To India

Global Marketing Guru Dr Philip Kotler is all set to return to India after 5 years on his 9th visit to India to address the World Marketing Summit 2018. The theme of the summit is 'Industry 4.0 - Transformative Marketing, Blockchain, Ethics & Disruptive Innovation'. The summit will also felicitate best performing organizations with the famed Kotler Awards. 400+ business delegates will attend the summit from India and neighbouring countries. Considered as a top-marketer, the world-famous American marketing guru and seasoned author Prof. Philip Kotler will deliver at the World Marketing Summit 2018 (WMS) in December this year in New Delhi, India on 14th December 2018. Dr Kotler, who has been the Distinguished Professor and holder of the Chair of International Marketing S.C. Johnson & Son in the J.L. Kellogg Graduate School of Management, Northwestern University since 1988, is known as the Father of Modern Management. His seminal textbook, Marketing Management, first published in 1967, is still widely regarded and read as the top marketing book. He studied under three Nobel Laureates in Economic Science. Prof. Kotler has authored over 50 books including some of the most widely used marketing textbooks in graduate business schools worldwide. This will be Dr Kotler’s ninth visit to India, last being in 2013. On his previous visits to India, Kotler remarked how India is blessed with just the right entrepreneurial and marketing skills, which can be noted in the start-up boom in the country.The summit will also see top-performing organisations and distinguished individuals battling it out for the esteemed Kotler Awards. The event will see CEOs, Managing Directors, Directors–Marketing, entrepreneurs, senior management of top MNCs in attendance. Amitabh Kant, CEO at NITI Aayog and Kohzoh Takaoka, CEO at Nestle Japan, will be some of the eminent speakers at the summit. The convention is expected to be attended by around 400+ business executives and participants from India and the neighbouring countries.

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