Marks And Spencer Celebrates Its 75th Milestone And Expands Its Foothold Pan-India
Marks & Spencer (M&S), the iconic British retailer has today celebrated a major milestone – the opening of its 75th store in Chennai and a further store in Hyderabad. The brand also recently opened stores Delhi and Mumbai in Inorbit, Vashi and Ardee Mall, Gurgaon adding to the count. These openings demonstrate the brands continued commitment to India, the fastest growing international market for the company. The new stores showcase the best of Marks & Spencer’s quality clothing across Womenswear, Menswear, Kids wear, Lingerie and Beauty from the brand’s latest collection.
M&S’s simultaneous store openings across demonstrates its continued commitment towards India, the fastest growing international market for the company. M&S today has 76 stores across 32 cities and is expanding its presence. M&S has already opened 6 stores in the last 48 days, alongside an increasing presence in online marketplaces. The company recently issued a strong set of results with LFL sales boosted in 2018 by a 20% rise in customers choosing to shop with M&S.
Alongside opening stores, M&S’s latest efforts in India also include a new campaign with a deep understanding of the evolving Indian customer. Last month Marks & Spencer launched its first India only marketing campaign ‘Rethink’ to continue to remain relevant to the market and offer bespoke services to their customers. With Rethink M&S offers expert style advice and aims to become the ideal fashion partner to help Indian customers rethink their style and overcome their style dilemmas. There is also a presence of in-store stylists in select stores to guide consumers to break fashion boundaries and bring more versatility to the wardrobe.
At the heart of M&S’ clothing offer is exceptional quality and versatile style teamed with the latest international trends and fashion. All Marks & Spencer collections are designed and developed by a team of skilled international in-house designers based in London. The stores opened today will showcase the SS19 range which goes right from confident stripes, to tonal dressing to ginghams, to two toned stripes, to clashing prints, to florals, animals and tonal outfits. The collection is tailor made so consumers can choose from a wide range of edits that has something for all occasions and moods- be it Holiday wear, Casual or Party wear. Lingerie and sleepwear collections offer vibrant color palettes and delicate prints across a variety of styles alongside a dedicated beauty offer of skincare, fragrance and bath and body products.
Customers visiting M&S’s new stores will be able to shop M&S’s latest great value season collections, including fashionable wardrobe essentials, casual attires, quality footwear and accessories, starting at INR 599 in Womenswear, INR 999 in Menswear, INR 499 in Kidswear, INR 499 in Lingerie and INR 399 for Beauty.
James Munson, MD, Marks & Spencer India said: “M&S stands for great quality products at affordable prices and we are really excited to be reaching the landmark of our 75th store opening, as well as continuing to improve the online experience for our customers. It’s been an exciting few months – from our store openings to our first India only marketing campaign. As we grow, we will continue to offer versatile products, style guidance and aim to become a trusted partner in fashion to our customers.”
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