Mastercard Ropes In Mahendra Singh Dhoni To Accelerate Digital Payments In India

Legendary cricketer Mahendra Singh Dhoni (MSD) has joined Mastercard’s ongoing efforts to build a Less-Cash India. Under this partnership, MSD, along with Mastercard will build awareness about digital payments through a Cash-to-Digital campaign. The campaign will aim to educate consumers and merchants about the convenience, wide acceptance, and safety and security features of debit cards. MSD represents the new India and this partnership is an embodiment of what Mastercard is doing to build a Less-Cash India, especially in tier 2 and tier 3 cities through its investment in safety and security and in digital infrastructure. Exults Mahendra Singh Dhoni, said, “As a proud resident of Ranchi, a small city, and having travelled across the world, I relate to the importance of safe and secure payments that build confidence to live, work, and play in today’s digital economy. I am very excited to join hands with Mastercard to support the Government of India’s agenda of creating a digitally empowered, networked and knowledge society.”The Cash-to-Digital campaign has been designed to drive consumer and merchant awareness in tier 2 and 3 cities. Around 95 percent retail payments in India are still in cash and this presents a scope for growth of digital payments beyond the metros. Earlier this year, Mastercard had launched a successful marketing campaign featuring Irrfan Khan which showcased the convenience of using digital transactions across internet banking, mobile wallets, debit cards, mobile and QR codes etc. and for everyday uses such as tolls and transits, for utility bills, grocery, fuel etc.

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