Mirchi Plus launches an all-new thriller audio series, Varuthi, narrated by Ashutosh Rana

In this series, Varuthi, a paranormal activity expert, goes on an expedition to uncover the truth behind dreadful incidents involving a quaint village

Mumbai, November 9^th, 2022: Mirchi, India’s no.1 city-centric music and entertainment company, launches its all-new audio series, Varuthi available exclusively on the Mirchi Plus App.  The twenty-five-episode series, which is narrated by the critically acclaimed actor Ashutosh Rana, will offer listeners a nerve-chilling series of tales. It will take the listeners through the adventurous journey of the protagonist, Varuthi, as he sets out on a mission to investigate the paranormal happenings in the village.

In the series, Varuthi's fascination with mystic/supernatural events leads him and his team on an escapade to discover the reason behind the uneventful incidents at a mysterious village. As the story unfolds, listeners are curious if Varuthi can solve the case and escape the haunted village. The ten-minute episodes are sure to keep the listeners riveted as Varuthi and his team tackle life-threatening challenges during their investigation. That’s not all! Throughout the series, listeners are treated to an immersive audio experience thanks to Rana’s compelling narration style.

Commenting on the launch of the show, Yatish Mehrishi, CEO, ENIL, Mirchi said, “We launched Mirchi Plus to celebrate the love for stories in India. In line with our aim of making Mirchi Plus ‘Kahaniyon ka Asli Adda’, we are working towards building a multi-genre content library for our listeners. Mirchi’s recent audio series like 1000 Crore Ki Laash and Aakhiri Rishta as well as the latest audio series, Varuthi, are a testament to the kind of enthralling content available for the listeners exclusively on the Mirchi Plus App.”

Talking about the show, Indira Rangarajan, National Content Director, ENIL, Mirchi said, “At Mirchi Plus, we offer a wide variety of content across different genres like true crime, erotica, and romance to our listeners.  With the launch of Varuthi, our latest marquee audio series, we have introduced the paranormal horror genre to our content repository/library. It was an absolute delight to have Bollywood’s finest, Ashutosh Rana, narrate this story in his remarkable voice. We hope our listeners enjoy listening to this all-new audio series and continue to look forward to our upcoming marquee audio content.”

Catch the episodes of Varuthi only on the Mirchi Plus App.

Click on the link below to download the app or visit the site:

Apple & Android App - https://mirchi.onelink.me/NETn/mounbsl0

URL: https://mirchi.in/

Stay tuned to @mirchiplus for more updates.

About Mirchi:

Mirchi, owned by Entertainment Network India Limited (ENIL), is a media & entertainment company that operates India’s largest private FM radio brand - Mirchi - operating 73 frequencies across 63 cities. Launched in 2001, Mirchi now has a variety of properties under its FM, LIVE, and Digital platforms, each populated with multi-lingual, multi-platform and multi-format content. Mirchi now operates radio and digital brands in the USA (Dallas, New Jersey & The Bay Area, California), UAE, Qatar, and Bahrain, bringing content directly from India to the discerning global consumers. Mirchi can also be heard at Rajiv Gandhi International Airport, Hyderabad.

In July 2022, Mirchi launched its own digital platforms Mirchi Plus - as an App (Android & iOS), PWA (Progressive Web App) and Desktop site. Mirchi Plus offers a vast library of content in audio, video & text format with thousands of hours of curated content like original audio series, podcasts, RJ videos, Bollywood news and more. Across nine different languages and multiple genres, Mirchi Plus is Kahaniyon ka Asli Adda. Mirchi Plus is available not only in India but also in overseas markets - USA, Canada, UAE, Qatar & Bahrain

To advertisers, Mirchi provides customized, hyper-local, multi-media solutions. The brand has been growing its listenership, as well as expanding its advertisers’ list through the years. The emphasis on generating results for advertisers, whether it is generating footfalls, creating buzz or inducing trails, with a focus on providing end to end solution under one roof, is what distinguishes Mirchi from its competitors.