Mitwa TV & News, India's first News OTT platform catering to audiences in the Hindi heartland, has turned One on May 7, 2023. Launched in May 2022, Mitwa News has quickly become a trusted source of news and information for viewers in the region, delivering six news bulletins daily.
As Mitwa TV & News marks this milestone, CEO Avinash Raj expressed his excitement and pride in the platform's achievements over the past year. "It's been an incredible journey, and we're thrilled with the positive response we've received from our viewers," he said. "We're committed to delivering high-quality, unbiased news and information to our audience, and we look forward to continuing to do so for years to come."
With a strong foothold in Hindi Heartland, Mitwa TV is now expanding its footprints to become a truly a regional entertainment player. “As a part of the expansion plan, Mitwa is expanding its base to cover Rajasthan in the first phase and will be entering Odisha market in phase II”. Added Avinash.
Mitwa News has covered a wide range of topics in the past year, including politics, business, entertainment, sports, and more. The platform plans to launch several new programs, including exclusive interviews with top newsmakers and in-depth analysis of important events.
MD Raghwesh Asthana also congratulated the entire Mitwa News team on their hard work and dedication in reaching this important milestone. "This is a significant accomplishment, and it's a testament to the passion and expertise of our team," he said. "We're proud of what we've achieved so far, and we're excited to continue growing and improving as we move forward."
As per COO, Sivesh Kumar "The first year of any new venture is always challenging, but Mitwa News has exceeded our expectations in terms of quality of content, viewership, and reach. I am confident that the team will continue to innovate and excel in the years to come."
The Event was also marked by the announcement of 07 Mitwa TV originals, which would be launched in the current year and are poised to propel the Mitwa TV to the next phase. The shows announced includes a business show, quiz show, chat shows and entertainment-based reality shows.
Mitwa News has plans to expand its coverage to other regions in the coming years, with a focus on providing regional news in local languages. The platform also aims to increase its digital presence and engage with its audience through interactive features and user generated content.
As Mitwa News celebrates its first anniversary, the platform remains committed to delivering timely, accurate news and information to its viewers across the Hindi heartland. With a strong focus on journalistic integrity and a dedication to serving its audience, Mitwa News is poised for continued success in the years ahead.