Monica Dogra Graces The Alcohowl Oktoberfest Festival

Jyothi Venkatesh

Alcohowl, a digital platform for fine drinking experiences organized Alcohowl Oktoberfest, a 3-day long international beer festival in Mumbai. The event was held from 27th to 29th September 2019 at Dublin Square, Phoenix Marketcity, Kurla in association with Things2doinMumbai & Phoenix Marketcity. With over 8000+ beer enthusiasts, the festival took social media by storm by crossing over 20 million Impressions & 15 million reach across social media platforms.The event saw a live performance by American musician and actress Monica Dogra, DJ Madoc, live musician band Neeraj Arya's Kabir Café and Best Kept Secret. Beyond the energetic sets, renowned celebrities and influencers graced the event with their presence which became the talk of the town. The Alcohowl’s Oktoberfest was power-packed with interesting games, celebrity performances, Bavarian costumes, food, beer and much more.  Brands such as Erdinger Beer, Filli Café, Hopper Craft Beer, Kadak Craft Beer, 1441 Pizzeria, Smiley Pops, Aromas Cafe, Bar Bar, Berlin Street Restaurant, Jameson Irish Whiskey, Dot Shot, Leavessence, Biryani by Kilo, and others had mouth-watering food that caught all the attention. From Butter fried potatoes to popsicles and shwaramas, the visitors had various food options to choose from.

Monica Dogra, the Australian musician, and actress said, “Oktoberfest was all about fun, party, and adventures. It was a package of beers, cheers and loads of games that turned on the weekend vibes for one and all. I am overwhelmed with a great response from vivacious audiences who tripped on the floor with extreme vigor.”  Yash Rathi, Partner, Alcohowl stated “Oktoberfest successfully gathered a bunch of Mumbaikars at Dublin Square, Phoenix Marketcity. The robust live performances, buoyant music and exciting games kept the audience engaged throughout the event. We received an excellent response from brands, partners and participants which gives Alcohowl Squad the urge to introduce more such events.” Amit Kumar, Senior Center Director, Phoenix Marketcity, Kurla commented “The power packed Oktoberfest was held at Dublin Square at Phoenix Marketcity Kurla which is the largest indoor entertainment hub.  The event was witnessed by renowned celebrities and influencers and more than 8000 enthusiasts. The German Hut, interesting games, celebrity performances, food and beer at the destination mall provided a holistic experience to its visitors”.

About Alchowl- (https://alcohowl.com/): Fine drinking isn’t just about what’s in the bottle, but the story and soul behind every sip. Welcome to Alcohowl, India’s only platform for fine drinking experiences. With Alcohowl, we’ve aimed at creating the perfect blend of alcohol-related events, reviews, tastings, and trends to give alcohol connoisseurs a different outlook on the art of fine drinking. So, we know you like Martinis stirred and not shaken. Exactly why, our cellar full of tastefully curated articles and audio-visual content will ensure there’s something for you to indulge into. Trust our Owl to uncork the perfect night-out for you with a list of the coolest events and hippest places to suit your mood. And whether it’s a Friday night soirée or a Sunday sundowner, stir up some new memories with our range of easy and delicious cocktail recipes. Also, to add a little magic to the mundane, we’ve got a list of tailored events that are sure to keep your spirits up. Quite literally!

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