Mountain dew ice™ and Hrithik Roshan redefine the term ‘unboxing’

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By Team Bollyy
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Hrithik Roshan

Superstar Hrithik Roshan recently took to his Instagram to give a new twist to traditional social media ‘unboxing’ videos to unveil the bottle of the newly launched Mountain Dew Ice-Jyothi Venkatesh

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Hrithik’s unique ‘unboxing’ post has already received over 5 lakh views and 1500 comments within an hour of posting.

Superstar Hrithik Roshan has always been a trendsetter in the industry. The actor, who is also brand ambassador for Mountain Dew Ice™ gave a new twist to traditional social media ‘unboxing’ videos today.

The video shows Hrithik gearing up for an unusual ‘unboxing’ – a life-size ice block is placed in front of him.

Hrithik roshan

Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice™.

Speaking about the quirky video, Hrithik Roshan said, "The best actions, reactions and decisions are made with a 'thanda dimaag'.

So, while Mountain Dew as a brand pushes you to face fears, this new line of product is all about facing your fears responsibly.

It is a perfect time, with the onset of summer to introduce the new Mountain Dew Ice with a cool new philosophy extension."

Hrithik Roshan

Hrithik’s unique ‘unboxing’ post has already received over 5 lakh views and 1500 comments within an hour of posting.

Hrithik also recently unveiled the first-ever TV campaign of the new Mountain Dew Ice, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India.

The ‘Made for India’ Mountain Dew Ice™ developed to suit the Indian palate was launched earlier this year and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category.

Here is the link to Hrithik’s Instagram post – https://www.instagram.com/p/CNUwMmwHB7T/

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