MUSIC COMPOSER DUO OF SALIM - SULAIMAN PARTNER WITH STYCHED FOR CREATING THEIR OWN FASHION MERCHANDISE

Jyothi Venkatesh

The popular music composer duo of Salim - Sulaiman have inked an exclusive contract for creating their own fashion merchandise label withStyched; aProduction on DemandFast Fashion Company.The first collection would consist of a line of t-shirts that are based on the duo’s iconic songs. The collection aims at recapturing the nostalgia of the duo’s musical brilliance. Chart busters hits like “Kurbaan Hua”, “Shukranallah”, “Chak De India” & “Yeh Hausla Kaise Jhuke” are part of the first roll-out batch.

Speaking about the collaboration, Mr.Salim Merchant said “We are super excited ! My style is not about big brands and labels hence it is important that our fans and followers relate to our fashion line and we feel proud to wear it ourselves and not just have it as a brand for sale. I am excited to wear each and every piece as I step out.” Mr.  Sulaiman Merchant also echoed his thoughts : “ Our apparel line with Styched is an expression of ourselves and we want fans to be as comfortable as possible in these . Exciting times!”

To cater to the duo’s global fanbase, the collection is available for shipping worldwide, especially for fans in the USA, Canada and UK. Styched uses backend intelligence on design schematics to make appealing designs for the fan base and still maintain reasonable pricing.Sharing his views on the exclusive tie-up; Mr. Durga Dash, COO of Styched said “This is a significant partnership for us at Styched. We aim to translate celebrity’s persona into relatable apparel and establish connect with fans and enthusiasts and Salim-Sulaiman would resonate so highly with the audience.

We will continue to launch fashion lines that relate to fans and enthusiasts from all walks of life in India. We will further expand our selection to customers.”Styched Life, an initiative of Styched, has been quite active post lockdown and has collaborated with names like Rohan Bopanna, Rohit Roy, Peta, Baba Sehgal along with 100+ other popular names. The platform is poised to be the largest merchandise e-store in India within the next quarter with more than 200 personalities or brands listed in the portal.