Redefining Swag: RUTVXK, Somanshu, and Nikhita Gandhi in 'Mashuka'

Calling all dance enthusiasts, your 2024 party anthem is right here!  Looking for a fun, hip, and snazzy song to take over the club? Well, look no more! ii Music has just released the fun, peppy and vibrant track of the year ‘Mashuka’. The track features the vocal talents RUTVXK, Somanshu, and Nikhita Gandhi. ‘Mashuka’ has all the makings of a foot-thumping tune that can take dance floors by storm. The track is the perfect addition to your party playlist. What gives it massive repeat value is the blend of style, substance, and swagger. With lyrics like ‘Sab ke dil ki dhadkan hai tu’, the peppy number is sure to strike a chord with the millennial and Gen-Z crowd. Written and composed by dynamic duo RUTVXK and Somanshu, the track sees the two share vocals with  Nikhita Gandhi.

The official music video "Mashuka" is now live on YouTube

One of India’s top female playback singers, Nikhita Gandhi has captivated countless fans with hit songs like "Raabta," "Ullu ka Pattha," and "Barbaadiyan." An award-winning artist, her voice brings a magical quality to every track she contributes to. Rutvik Talashilkar, commonly known by his stage name RUTVXK, is a multi-talented artist who can not only sing but also write and produce music. His singles are a rage online, and he has also lent his voice for Bollywood films such as ‘Malaal’. Somanshu Agarwal is a sought-after name in the indie music circuit, with a loyal array of fans who swear by his mesmerizing voice. He is a self-taught musician who has garnered over 4 million views on his official YouTube channel. 

It’s not just the song that is set to spark a rage! Mashuka’s official music video is another slick and stylish gem. The video sees Nikhita Gandhi shake a leg with RUTVXK and Somanshu, as the trio exude pure style in each frame. Directed by Garry Bhullar, the music video is a treat to the eyes with suave sets and captivating colors. 

Talking about the song, Nikhita Gandhi said, “Mashuka is not just a song, it's a total vibe. It’s always fun to be part of upbeat tracks that just push you to take over the dance floor. Working with Rutvik and Somanshu was an absolute blast, and I can’t wait for fans to groove to the beats of Mashuka”.

Echoing similar thoughts, Somanshu Agarwal said, “The first word that comes to mind after listening to Mashuka is- uber-cool! We aimed to create a song that is both fun and lively, yet has a core of intrigue and charm. I’m really looking forward to the world-shaking a leg in delight with this song”.

RUTVXK added, This song is a celebration of fun, dance, and vibrant energy, and it’s been an absolute joy to create this song alongside Somanshu and Nikhita Gandhi. We poured our hearts into crafting a tune that not only makes you want to hit the dance floor but also resonates with a stylish, cool vibe. I can't wait for you to experience it and hope 'Mashuka' becomes your go-to anthem for every party. Turn up the volume and let’s dance!"

Sharing his thoughts on their latest release, Rohit Sobti, Founder, ii Music, said, “At ii Music, we are all about variety. Mashuka is a true blue dance anthem, and to see talents like Nikhita, Rutvik and Somanshu come together for this tune is any music label’s delight. This song will be an instant hit on dance floors across India”. 

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