Mx Player Continues With Sharp Focus On The Regional Market And Introduces 4 Regional Originals This Month 

Jyothi Venkatesh

Staying true to its philosophy of ‘Everytainment’ and continuing its focus on the regional markets, MX Player has announced 4 new Originals across languages and genres. With the 2 Telugu and 2 Marathi MX Originals, the platform is bringing entertaining and relatable shows with some of the best talent in the industry.Foraying into the Telugu market for the first time ever, MX Player adds a new language to its multiple range of offerings with the launch of the two Telugu MX Original Series’ that went live on 13th September. ‘Beyond Breakups’ and ‘Kalaham Madhuram’ introduce you to unique love stories that hit a break and further welcome you to the world of breakups. Additionally, the platform continues its foray in the Marathi market after the success of Aani Kay Have and adds 2 new Marathi series’ to its portfolio with ‘Pandu’ and ‘Once A Year’ that went live on 20^th September. Both these slice of life dramas are in the comedy space with Pandu being a fun take on the everyday life of the Mumbai Police while the other series is a rom com.

Karan Bedi – CEO, MX Player said, “Regional markets are among the largest growth drivers for MX Player, and we’re focused on bringing a wider range of premium regional content on our platform. There’s also significant untapped potential for content creators to cater to the under-served audience in these markets, and with our new regional originals, we are doing our best to bring Indian audiences’ quality digital-first content in their native language.”‘Beyond Breakup’ talks about how a couple, Varun (a Software Engineer) and Shanti (a baker) who are in their mid-twenties and are very much in love. However, their happy go lucky relationship takes a toll when Varun out of now where comes up with a weird concept called “The Breakup Agreement”.

On the other hand, ‘Kalaham Madhuram’ which also means ‘a fight is sweet’ is an anthology of different breakup stories set against the backdrop of different scenarios. The 5 episodic series features new couples in each episode and dives into the various reasons and rationales behind breakups. ‘Pandu’ is directed by Anusha Nanda Kumar & Sarang Sathaye and stars Suhas Sirsat & Deepak Shirke. This funny, dramatic and witty series is based on the life of the policemen and women - the brave hearts who stand tall to keep the city safe and is sure to keep you in splits. Adding a twist of romance and love, the other series is titled ‘Once A Year’. Directed by Mandar Kurundar, this 6 episodic series stars Mrinmayee Goldbole & Nipun Dharmadhikari that follows the romantic journey of a couple over a course of six years. Starting from their days in college to beyond, this rom com captures the true essence of friendship, love and togetherness. Both of the Marathi series will go live on 20^th September.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Mx Player