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MX Player Defines ‘Everytainment’ With The Launch Of 5 New MX Original Series’

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MX Player, the worlds largest local video player and Indias biggest entertainment platform with 70 million daily active users, today announced the launch of its first MXOriginal Series that will go live starting 20th FebruaryStreaming premium content for free, this ad supported video on demand platform hosts a large repository of over 1,00,000 hrs of licensed content from leading content creators and partner platforms such as Alt Balaji, TVF, Arre and SonyLIV amongst othersMX Player is also the first and only Indian entertainment platform that integrates all forms of entertainment on one app – top grade offline video playing capabilities, online streaming and music streaming powered by Gaana, as offerings for its viewersPresent in every 1 out of 2 devices sold in India, the app has consistently ranked among the top 10 Android apps since 2012 and is available across – Android, iOS and Web.

Speaking at the launch Karan Bedi – CEO, MX Player said, Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every moodAs more people move towards consuming content online, we want to create digitalfirst stories that appeal not only to the urban audiences but also much beyondWe have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go –to destination for entertainment in India.”

Driving synergies with this vision is the new brand ideology wherein MX Player defines Everytainment’ – a promise to deliver entertainment for every moodElaborating on the same, CEO Karan Bedi said, “Everytainmnet is the core of our product and combines not just all forms of entertainment but also caters to content for every season, every reason, every occasion and most importantly, every mood.So whether you’re happy, sad, mellow, active or excited, we have a story, a song or a moment for youWe showcase films, web series, sports and news, and with our original programming, we are exploring various new genres spanning satire, drama, comedy, chat shows, historical sagas, biopics, big ticket reality shows and more across multiple languagesThe new music tab on our platform will allow viewers to stream music, powered by Gaana on the same app and has made us the one stop shop for all things entertainment. ”

The 5 new MX Original Series will appeal to different audiences across varied geographiesBe it Aafat which is about 5 women who are breaking stereotypes while struggling to get married in Delhis arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF Creation that is a comingofage story about the many first adventures of 3 young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare which goes regional and will see  powerhouse actors like Priyamani, Chinmayee, Bhavana Balakrishnan, Surveen Chawla, Abir Chaterjee and Amruta Khanvilkar turning host for different regions through the series – these are shows championing diverse stories ranging a wide spectrum.

The product has been built from scratch with a simple and intuitive interface and offers subonesecond latency to its viewers, which translates to instant streamingBy using massive scale datasets, MX Player has created a worldclass recommendation and personalization engine. By far, it is the only platform to build such an engine inhouse, which sets it apart from the competitionAdditionally, MX Player is leading the way in video tech by building better compression algorithms to optimize streaming on the top of global compression standards like H265To further enhance the user experience, the app comes with features like adjusting volume and screen brightness on the go while streaming, vertical trailers for special shows and offline playback feature which allows users to download content and view without an internet connectionThe app is built keeping lowtohigh end devices in mind and works well for the fluctuating network.

Mandira Bedi
Mandira Bedi
Gautam Talwar, Karan Bedi, Vivek Jain
Gautam Talwar, Karan Bedi, Vivek Jain
Mandira Bedi, Priyanka Talukdar And Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Mandira Bedi, Priyanka Talukdar And Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Mandira Bedi
Mandira Bedi
Karan Bedi, with Bollywood Actors Mandira Bedi, Priyanka Talukdar and cast poses during MX Player launch the 5MX entertainment on one App series
Karan Bedi, with Bollywood Actors Mandira Bedi, Priyanka Talukdar and cast poses during MX Player launch the 5MX entertainment on one App series
Priyanka Talukdar And Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Priyanka Talukdar And Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Pryanka Talukdar
Pryanka Talukdar
Mandira Bedi
Mandira Bedi
Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Cast Poses During MX Player Launch The 5MX Entertainment On One App Series
Cast Of MX Player Originals At MX Player Launch
Cast Of MX Player Originals At MX Player Launch
Team Aafat At MX Player Launch
Team Aafat At MX Player Launch
Team Hey Prabhu! At MX Player Launch
Team Hey Prabhu! At MX Player Launch
Team Immature At MX Player Launch
Team Immature At MX Player Launch
Team MX Player With The Cast At MX Player Launch
Team MX Player With The Cast At MX Player Launch

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Mx Player, Show Launch, Web Series, Mandira Bedi, Priyanka Talukdar

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