NITI AAYOG SIGNS ON SUSHANT SINGH RAJPUT TO PROMOTE WOMEN ENTREPRENEURSHIP PLATFORM

The NITI Aayog also known as National Institution for Transforming India collaborated with actor Sushant Singh  Rajput to promote two of its major initiatives. One of them is the women entrepreneurship platform (WEP) and the other is the BHIM (Bharat Interface for Money) app.

About the association, Shri Amitabh Kant, CEO said, "NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country”

Sushant also commented on the collaboration saying “I am honored to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app - BHIM.  As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”

The actor will also endorse the Women Entrepreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog

The partnership vision is to build an inclusive, digitally-empowered, entrepreneurial India.

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