Pantene Launches Its #Freedom Hair Campaign With A New Film Which Inspires Girls To Write Their Own Story!

Jyothi Venkatesh

Pantene spent the last 18 months listening to young girls across the country in countless in-depth interviews and tried to capture their sentiment in a new brand campaign which includes a new film. The insight is that young girls might not have all the answers to the challenges they face, but they seek to lead their lives differently versus the earlier generation. They want to write their own story.Pantene wants these young girls to realise, that only they can decide what their story will be. It is not about telling the girls what they should or should not do, but inspiring them by showing the endless possibilities that life presents. The film is a set of questions and avenues that her life could take, none of them right or wrong. To highlight some of these choices, the film features 8 women across various metiers, who are making a mark for themselves in unchartered territories or defying conventions like professional athlete and LGBT activist Dutee Chand.

Dutee Chand shared, “People used to tell me, there is no future in the sport and that I was wasting my life. My mother and older sister supported me to run, so I kept going. We need to be what we are no matter what people say. If we listen to others, we won’t be able to make our lives into the dreams we see. So do what you want!”The campaign brings together impactful lyrics by ace lyricist Javed Akhtar, and the superhit song ‘Freedom’ by international star Pharrell Williams, into a truly inspiring film. With the #FreedomHair campaign, Pantene is partnering with Sattva, a mission-driven organisation that creates scalable solutions for social impact. This unique partnership aims to help young girls across India embrace the power of Freedom Hair & become the narrators of their own story.

Please find attached the press release along with images of the campaign.

Please find below links to the new film:

ENGLISH:

HINDI:

TAMIL:

We hope you can feature the new campaign with the new film.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Pantene, #Freedom Hair Campaign