Parle Agro Appoints global icon Priyanka Chopra Jonas as brand ambassador for its new launch, B-Fizz

Jyothi venkatesh

Parle Agro’s bold new drink, B-Fizz gets a befitting brand ambassador in global icon and superstar Priyanka Chopra Jonas. B-Fizz is a unique and refreshing apple juice-based malt-flavored carbonated drink that is set to revolutionize the taste experience of consumers across age groups. Put together in a strong and distinctive red-colored packaging, the bold B-Fizz avatar is quite unlike anyone has ever seen before.

At the same time, it’s impossible to talk boldly without mentioning Priyanka Chopra Jonas's right off the bat. She constantly pushes her limits and is persistently innovating with her avatars on screen. This makes her the perfect advocate for Parle Agro’s B-Fizz that resonates with the same thought. Together, their global appeal and shared value will help generate considerable and impactful awareness around the goodness of this fruit-based malt-flavored fizzy drink.

Speaking about B-Fizz, international celebrity, Priyanka Chopra Jonas, said, “I am extremely excited about my association with Parle Agro’s new launch, B-Fizz. Just like me, Parle Agro is a global brand but with our roots intact.

Along with that, the bold and edginess of B-Fizz resonates with my sense of experimentation and out-of-the-box thinking. The drink is absolutely refreshing; it is full of flavor with an invigorating taste that entices the taste buds. I am sure the consumers are going to feel the same zeal and excitement as I did when they try this smooth, flavorsome drink!”

The new B-Fizz is an ideal drink for people across all age groups with distinct pallets. As the malt flavor mirrors a strong taste of beer, the sweet tinge of apple juice appeals to the taste buds. It is light, refreshing, and ready for consumption at any time of the day or night.