Prime Day 2020 Witnessed Highest Viewership With Highest Streamers Enjoying Prime Video Content

Jyothi Venkatesh

The year, 2 weeks lead-up to Prime Day was Prime Video India’s best ever in terms of viewership, with the highest number of streamers enjoying the content on the service. Members were treated to blockbuster entertainment including the direct-to-service world premiere of the much awaited biopic Shakuntala Devi, all-new Amazon Original series Bandish Bandits, popular English movies Gemini Man, Birds of Prey and Kannada direct-to-service title French Biriyani. For the first-time ever, a special day-long delight offering was curated for viewers with Amazon Funnies - Prime Day Special. On Prime Video Amazon Funnies - Prime Day Special, the all-day laughter fiesta saw 14 stand-up comedians, each performing a set of ten-minutes, with a Stand-Up set being released every hour on the service between 10 AM to 11 PM on 7th August. Prime Video’s reach and appeal continues to grow and the service is now watched in over 4300 towns and cities, across the length and breadth of India.