Priyanka Chopra Aligns With Whitney Wolfe Herd To Empower Young Women Worldwide

Bumble, the women-first social connection app with over 40 million users worldwide, has announced its partnership with Priyanka Chopra for its upcoming debut in India. Chopra joins Bumble as an advisor and investor and will play an integral role in brand’s expansion into India later this year. “Priyanka is a visionary artist and philanthropist who embodies everything that Bumble stands for, and it’s an absolute honor to announce her as a partner for our launch in India,” said Whitney Wolfe Herd, founder and CEO of Bumble. “We share a deep and restless passion for equality and empowering young women online in a time when they’re being impacted in such a negative way. We’re all looking forward to what we build together and how we continue to make a safer, kinder and more accountable online world.”“Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers — a digital community that encompasses all that, while empowering women to take charge of their lives,” added Chopra. “It’s rare to see a brand with this level of reach and relevance maintain a commitment to their values and mission in a manner that has global impact. I’ve always believed that investing in women is key to social transformation and economic growth, and in working with Whitney and her team over the past year, I’m inspired by the real, positive change Bumble is creating and I’m proud to have the opportunity to contribute to this movement as a partner.”Bumble and Chopra first began collaborating for the launch of Bumble Bizz in October of 2017. It was then that Chopra and Wolfe Herd realized the potential of joining forces to amplify their philanthropic and humanitarian efforts. From then on, they began architecting a plan to partner and collaborate for Bumble’s rollout into India.Bumble will officially launch in India this fall after spending the past nine months building its local team, defining a go-to-market strategy, and engaging key partners in market.

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