Puma Announces First Sneaker Design Collaboration With Nina Gupta’s Daughter Designer Masaba Gupta  

Jyothi Venkatesh

Sports company PUMA collaborates with Masaba Gupta, India’s leading designer on her own merit and also the daughter of actress Nina Gupta, to launch a brand-new rendition of the iconic CALI sneaker. With just 50 pairs dropping in India, the limited-edition sneaker pack hand-painted by Masaba beautifully showcases the crossover between art and fashion. Designed on the premise that ‘CALI is not a sneaker, it’s a state of mind’, Masaba uses the silhouette as a canvas for self-expression. The collaboration brings to life her signature style that introduces two design concepts – Anti-anxiety and Identify. The result is a collection that is at once gorgeous, untamed and powerful.

Talking about her new sneaker drop Masaba said, “This is my first ever sneaker collaboration, and I am thrilled to have partnered with PUMA for this project. They wanted me to be true to my personal style, and together we have created a unique and bold capsule of sneakers, which I feel every girl is going love. I feel today’s generation wants to move and grow at the speed of light without even pausing for a second to take a better look at their mental health. Anxiety almost seems like a curse on this generation and therefore the anti-anxiety shoe just sheds light on this issue. Identity is another issue that needs to be addressed, I believe a lot of our validation comes from various external factors and amidst that the generation has forgotten its true identity. The Identity shoe is a reminder for this generation that the key to finding yourself lies in knowing where we are, what work we do and always remembering the purpose. Anxiety is a trap; it’s not a trend to be followed. It’s not supposed to be cool, it’s meant to be fixed! “

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Puma, Nina Gupta, Designer, Masaba Gupta