Pvr Announces Plans To Promote A Culture Of Inclusive Entertainment For All

Jyothi Venkatesh

PVR Cinemas, the largest and the most premium film exhibition company in India,has announced the roll out of its “Accessible Cinema Program ”for people with mobility, hearing and visual impairment. The 1^st Phase of the program will have 50 theatres in 30 cities, equipped with assistive equipment and technology. PVR’s Accessible cinemas have been provided with assistive equipments like step sliders, step climbers, roll- a- ramps, stair lifts and one step ramps to ensure access for people with mobility issues to wheelchair friendly seats. These seats have been marked on the PVR Website and App along with companion seats to ease the booking process.To complete the movie watching experience for visually impaired, PVR has partnered with Brajma Intelligent Systems Pvt. Ltd., to offer audio descriptionwith the help of XL cinema App that is available in android and iOS platforms. It easily synchronizes with the audio track in the cinema and plays the audio described track through the headphones of a mobile phone.  Recent the VI community enjoyed watching Sanju and Andhadhun at cinemas with this app.For people with hearing impairment, PVR has programmed the first show after 6:00 pm to be played with subtitles for films, which are released with subtitles/captions.

Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “Accessible Cinemas are aimed at making movie-going an inclusive experience for everyone. We believe that with this, we will be able to serve a large unserved section of society. “ Gautam Dutta, CEO, PVR cinemas said, “We are excited to launch the accessible cinemas, as we believe that entertainment is meant for all. Accessibility is a shared goal across every team at PVR. Our new structure will better enable us to ensure accessibility is embedded into how we think, design and build cinema to empower every person.” Through this announcement, PVR observes ‘International day of disabled persons’ and aims to promote a culture of inclusive entertainment for all.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Pvr