PVR CELEBRATES POPCORN LOVER’S DAY AS MOVIE LOVERS RESUME THEIR BIG SCREEN EXPERIENCE WITH AN EXCITING MOVIE SEASON AHEAD

Popcorn has unquestionably reigned supreme as the king of all movie snacks for nearly a century. Many associate the delicious buttery fragrance of popcorn and a faint trail of white crumbs on carpeted floors with the big-screen experience.

As audiences resume their cinema experience at PVR after the omicron wave break, they get to indulge with their much loved PVR Popcorn with their favourite movie.

On the occasion of Popcorn Lover’s Day, PVR pays tribute to the growing patronage of its Popcorn lovers by gratifying them with 2 packs of instant popcorn free which they can carry home to make with every Popcorn they buy on March 10.

The Popcorn journey in PVR is quite an interesting one. It is the fastest selling staple snack at its cinemas and its over 100 million patrons have consumed and admired the PVR Popcorn due to its quality, value and freshness.

It has taken this product to an all-new level with variety of flavours and imported kernels. While the basic flavours come as plain & salted, cheese and caramel, the regional flavours come in the form of ‘Chat’ in West, ‘Lemon’ and ‘Pepper’ in South.

The other flavours include Morels & Parsley, smokey Barbecue Mushroom and Cheese and Moroccan Green.

PVR’s Signature Popcorn bar that delivers eight different kinds of popcorns with combination of sweet and savoury is available for in-cinema dining or as take away treats.

Understanding the huge potential of the product, PVR acquired majority stake in the Delhi-based startup 4700BC Popcorn in 2015 to enter the rising gourmet popcorn category.

The brand has a strong brand recall among consumers and is built on highly innovative products with unique flavours.

While in the Savoury category there are distinct flavours like Sour Cream and Wasabi, Sriracha Lime and Barbeque Cheese, in the sweet category it has Orange Chilly Caramel, Himalayan Salt Caramel and Nutty Tuxedo.

Currently selling through retail, e-commerce, institutional (Indian Railways and Airlines), Malls and stores, it has also started exports into 9+ countries.

Mr. Rahul Singh, Chief Operating Officer, PVR Limited, said, “Historically, popcorn has always been an integral part of the film-viewing experience and the marriage between movie theaters and popcorn sales is still going strong.

Popcorn is the perfect choice while watching a movie in a cinema because it is light weight, healthy, a comfort food that you can eat without looking and doesn’t distract other customers.

Hence its growth in the cinema exhibition space is a natural consequence. It holds so much potential that even the equipment that goes behind making popcorn that is the ‘Kettles’ that were imported earlier are getting manufactured in India”.

There's nothing better than the taste of PVR’s freshly popped, fluffy, buttery goodness while enjoying a movie anywhere, especially on Popcorn Lover’s Day!