PVR expands vaccination drive – Jabs for film fraternity benefitting Federation of Western India Cine Employees (FWICE) in association with Nanavati Max Super Speciality Hospital

First multiplex player to organise free vaccination drive for the film industry in Mumbai
Free vaccination to facilitate 5 lakh registered members of FWICE

PVR Ltd, the largest film exhibition company strengthened its vaccination drive with on-site camps for film workers registered with the Federation of Western India Cine Employees (FWICE).

Further to expand brand’s support towards the national vaccine drive, PVR organized free vaccination for film workers and their dependents in Mumbai in partnership with Nanavati Max Super Speciality Hospital.

With this initiative, PVR endeavors to vaccinate the artists, spot-boys, light-men, setting-workers, junior Artists, make-up artists, Stuntmen, background dancers etc.

The initiative falls under the overall gamut of the PVR Care program that covers enhanced safety measures and procedures for the Post Covid-19 World.

This ensures the health and well-being of customers, employees and other stakeholders of the film industry.

Being vaccinated is the top most priority and among the key PVR Care initiatives ensuring safety of people belonging to the film fraternity in its return towards normalization and revival.

The first vaccination camp was organized in PVR Cinemas, Dynamix Mall, Juhu, Mumbai on 19th and 20th July’21 and will be later extended depending upon the response.

The registration was open for walk-ins with on-the-spot registration and was free of cost. On-ground assistance for logistics, manpower support, queue management was provided by the PVR Operation Staff while the medical support included registration process of workers on the Co-win portal and their vaccination was organized by the Nanavati Max Super Speciality Staff.

PVR Ltd associated with Nanavati Max Super Speciality Hospital due to the latter’s vast experience in seamless vaccination drives at over 500 corporate giants and large residential complexes in and around Mumbai.

Nanavati Max Super Speciality Hospital is one of Mumbai’s largest vaccinator with over 4 lakh inoculations since May 1.

Commenting on the initiative, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said,
‘’We appreciate the government's effort for nationwide vaccination drive and we are extending our resources and play our part to vaccinate the marginalized sections of the film industry.

Vaccination is the key for the industry to bounce back and the film fraternity at large. We are all in this together and we want to become the evangelists for the film industry workers and protect their lives. Expanding the drive with free vaccination to the daily wage workers of FWICE is a step in that direction.”

The vaccination drive will be carried out seamlessly in collaboration with the on-ground team thereby maintaining social distancing norms at PVR Cinemas, Dynamix Mall, Juhu and adhering to safety protocols like the use of masks and sanitizers. Given the success, PVR intends to hold similar vaccination camps for entertainment industry members, partners, and retail colleagues and this initiative will be expanded across cinema properties in the coming months.

About PVR Limited:

PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country.

PVR currently operates a cinema circuit comprising of 842 screens at 176 properties in 71 cities (India and Sri Lanka), serving over 100 million patrons annually.

PVR offers an array of formats in the premium screen category, which stands at 4 screens of Director’s Cut, 37 screens of Gold Class, 04 screens of Sapphire, 09 screens of IMAX, 18 screens of 4DX, 09 screens of P, 13 screens of Playhouse and 01 screen of PVR Onyx across the country.

For further information, please visit: http://www.pvrcinemas.com/corporate/about-us.aspx

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About FWICE

Federation of Western India Cine Employees (FWICE) is the pioneer of the Film Trade Union Movement in India.

FWICE being a non-political organization, with no discrimination on the basis of religion, cast, community or gender, is the mother body of 22 Crafts' Associations, dedicated to the cause of cine employees, fostering brotherhood and promoting and safeguarding the economic and cultural interests of its members.

One of the other main objectives is to take care of the interests, rights and privileges of Cine & TV employees in all matters relating to their employment and living conditions, and also to negotiate with State and / or Central Government for the enactment of suitable legislation with a view to provide for adequate safeguards of the interests of the entire film fraternity.

FWICE is the mother said body of all Indian Cinema and has about 5 lakh registered members.