Raftaar, Amaal and Darshan unveil new brand identity of Radio Mirchi

Mumbai, 4^th December, 2020: India’s top rapper Raftaar, soulfulcomposer Amaal Mallik, and YouTube sensation Darshan Raval, in collaborate with Mirchi, have just dropped a music video for their new song ‘Har entertainment mein Mirchi’.

At the back of Mirchi’s new brand identity launch, the music video captures the magnitude of content that the brand has to offer across platforms. Both the track and the music video radiate the style and energy of the three extremely talented artists coming together.

Let see what Rafting Raftaar stated

Raftaar

Talking about this new song and video, Raftaar says, “Mirchi is not just about radio any more. They are expanding into new ventures that support new talent and new collaborations like this one. This song is a perfect fusion of all our styles, going from mellow to slow, to rap and then almost classical old-school Bollywood. It’s a fusion of everything, really – from where Mirchi started to where it is now.”

And few words from Amaal Mallik too

Amaal Mallik

Looking forward to the launch, Amaal Mallik says, “This is a special one since the three of us are all such distinctly different artists in terms of our Music, so I’m super excited for the audience response. It’s an exciting moment for Mirchi’s new journey and I’m glad we could be a part of it.”

Darshan Raval also shared his experience

Darshan Raval

Adding to this, Darshan Raval says, “Big ups to Mirchi for getting Raftaar, Amaal and myself together for this one! It was such an amazing experience working with each other and I’m really looking forward to the launch of our song!”

Watch the video of Darshan Amaal and Raftaar with interesting mirchi animations

Commenting on the launch, Prashant Panday, MD & CEO, ENIL says, “After making our mark in the FM industry, Mirchi is now revamping itself into an all-encompassing music and entertainment company. As an immensely diverse platform with a plethora of content and offerings, we knew we had to collaborate with artists just as diverse. Raftaar, Amaal and Darshan are extraordinary artists and we’re extremely proud to signal the start of our new journey in association with them.”

 ‘Har entertainment mein Mirchi’ is a visual representation of the sheer extent of variety in content and entertainment across platforms. The video is cinematically shot to create excitement around the experience of unlimited entertainment, through the vibrancy and energy of the performances and the treatment. The music video highlights Mirchi’s platforms and shows the ease of access one has to the best of entertainment.

After dominating the radio industry for almost two decades, Mirchi has announced its new identity to establish it as India’s no.1 city-centric music and Entertainment Company. The change in the branding strongly reflects Mirchi’s hyperlocal, multi-format and multi-platform content as well as solutions capabilities that cut across Digital, Live and FM.